Delta enhances 1st class perks with Shake Shack burgers

by JADE KHATIB 

THAT pricey first-class airline ticket will soon come with a new perk: Fast food. 

Delta Air Lines Inc is partnering with restaurant chain Shake Shack Inc to offer cheeseburgers as an in-flight meal starting this month. The option will be available initially to first-class passengers on flights over 900 miles out of Boston, with more markets to follow in 2025, according to a statement on Nov 19. 

Delta isn’t new to teaming up with popular food brands. It already serves Starbucks Corp coffee and offers meals on select flights from Union Square Hospitality Group, the organisation started by Shake Shack founder Danny Meyer.

Still, serving hot food from a known restaurant chain presents challenges. After all, passengers aren’t likely to put up with soggy burgers or wilted lettuce. It’s a relatively unusual arrangement — United Airlines previously partnered with McDonald’s Corp in the 1990s. Bloomberg


  • This article first appeared in The Malaysian Reserve weekly print edition