The firm lauds its frontline workers as ‘Unsung Heroes’, recognising their crucial role in maintaining community cleanliness and health

by TMR

ALAM Flora Sdn Bhd, the country leading solid waste management company and a subsidiary of Malakoff Corp Bhd, recently unveiled a refreshed brand identity, including redesigned uniforms. To understand more about these positive changes, The Malaysian Reserve (TMR) interviewed Badrulhisyam Fauzi, Alam Flora’s Covering Chief Executive Officer.

Q: What is Alam Flora Sdn Bhd’s main purpose in introducing this new uniform?

A: The main purpose of introducing this new uniform is to reward our frontline workers, in recognition of their contribution to keeping the environment clean. This uniform also reflects the values of professionalism and dedication held by Alam Flora, in line with its tagline, ‘Enhancing Life, Enriching Communities’. It is also more comfortable in terms of the type of fabric used and the colour which further increases the safety features of the wearer.

Q: How does this uniform reflect appreciation for Alam Flora workers?

The new uniform design provides a neat and professional image, making employees a small ambassador for Alam Flora in the eyes of the community. This shows that the company really appreciates the important role they play especially when working in the 3D job category or Dirty, Dangerous and Difficult.

The new uniform is designed with more durable materials, brighter colours and elements such as reflective strips

Q: What safety features are being introduced in this new uniform?

This uniform is designed with more durable materials, brighter colours such as orange, which is the colour of safety, and elements such as reflective strips to improve the visibility of the public especially the drivers on the road. Safety is a priority in every aspect of uniform design.

Q: Are the comfort of workers also taken into consideration in this new uniform design?

Yes, comfort is one of the main factors. The material of this uniform is chosen for maximum comfort and suits the Malaysian weather. Workers can move freely and comfortably throughout the day, which is important in their active jobs and exposure to unpredictable weather.

Q: How does this new uniform give a new spirit to the workers?

With a neat and modern uniform appearance, employees feel more confident and appreciated. This helps increase their motivation to carry out their duties with enthusiasm and pride.

Q: How did employees react to this new uniform?

Many employees gave positive feedback, stating that they felt valued and more motivated with the new uniform look. This uniform instils a sense of pride and improves their morale on duty.

With this uniform, the frontline workers are not only employees, but also icons who carry the company’s positive image

Q: How does Alam Flora see its front-line workers through this initiative?

Alam Flora sees frontline workers as “Unsung Heroes” who play an important role in maintaining the cleanliness and health of the community. Through this uniform, they are not only employees, but also icons who carry a positive image of the company.

Q: How does this new uniform symbolise the values held by Alam Flora?

This uniform symbolises the values of professionalism, commitment and safety that form the basis of Alam Flora’s services. This is one way the company demonstrates our commitment to caring for employees and the community.

Q: What role does this uniform play in the daily operations of Alam Flora employees?

These uniforms are designed to support workers in their daily operations. With enhanced safety and comfort features, employees can carry out their duties more safely and efficiently.

Q: What message does Alam Flora want to convey to the community through the introduction of this new uniform?

Alam Flora would like to convey the message that we are committed to providing quality services and we appreciate our employees as the frontline in maintaining the cleanliness and wellbeing of the community. They are the unsung heroes, who we really need to appreciate together.