OSN has grown significantly since its inception in 2016
OUR Second Nature (OSN), a well-loved Singapore-based clothing and lifestyle brand, is making its debut in Malaysia by opening its first store at Bangsar Village II.
Known for combining thoughtful storytelling with seasonal prints and everyday comfort, OSN has grown significantly since its inception in 2016, evolving into a family lifestyle brand embraced by a loyal community.
At the core of OSN’s identity are its unique seasonal prints, crafted by an in-house design team to celebrate life’s simple pleasures.
Each print tells a story, from the scent of fresh linen to the nostalgic sound of familiar tunes. “Our prints convey an unspoken energy,” says Velda Tan, Founder and Creative Director of OSN.
“They celebrate the small things that make life ours — our trademarks, our quirks, our second nature,” she added.
OSN began its journey with womenswear, but as its community expanded, so did its offerings. Inspired by mothers who shared OSN pieces with their daughters, the brand introduced “Our Mini Nature” (OMN), a children’s line that allows young ones to wear the same timeless styles as their parents. Catering to children aged 18 months to 10 years, OMN embodies the same focus on comfort and quality.
In 2020, OSN took another step forward with the launch of its first men’s capsule collection, introducing versatile, everyday essentials such as printed collared shirts, soft knit tops and chinos.
“We wanted to create something that embodies comfort and effortless style for everyone in the family,” says Velda.
Beyond clothing, OSN extended its lifestyle approach to homeware with the introduction of Living by OSN.
This collection offers thoughtfully designed pieces that bring warmth and calm to everyday spaces. From soft textiles to functional décor, the homeware line encourages relaxation and comfort, transforming daily routines into moments of serenity.
The opening of OSN’s first Malaysian store marks a significant milestone in the brand’s journey. Malaysia has been a natural extension of OSN’s growth, with a supportive community that has been with the brand since 2016.
This expansion reflects OSN’s commitment to bringing its thoughtfully crafted collections closer to its growing audience, offering Malaysians a new space to explore its blend of fashion, comfort and lifestyle.
Located at Bangsar Village II, A Second to Gather offers more than just a shopping experience—it is designed as a peaceful retreat amidst the city.
With a calming palette of warm tones and neutral shades, alongside custom wooden benches, the store invites visitors to take a moment to relax and enjoy a tranquil shopping experience.
From Oct 5, 2024, Malaysians will have the opportunity to visit OSN’s new store at Bangsar Village II, where the brand’s seasonal designs and lifestyle collections will be available.
The store aims to provide a space for customers to explore OSN’s approach to everyday fashion and homeware, creating an environment that emphasizes comfort and thoughtful design.