Natural Grocers® Announces Sixth Annual ‘Celebrate Texas Independence Day’ Event

Festivities will include freebies, prizes and local Texas deals, March 2-4, 2024

LAKEWOOD, Colo., Feb. 29, 2024 /PRNewswire/ — Natural Grocers®, the leading family-operated organic and natural grocery retailer in the U.S., invites customers to its sixth annual Celebrate Texas Independence Day event March 2-4, at all participating Texas stores. Natural Grocers is proud to honor Texas customers and brands with freebies, sweepstakes, sales and more. 

Natural Grocers has been proud to serve the people of Texas since they opened their first Texas store in Dallas, in 2008. The family-operated retailer invites customers to join the festivities and celebrate local Texas brands and products, starting March 2nd.


  • March 2-4: All customers at Texas stores will receive a FREE, Texas-themed, limited-edition, reusable shopping bag and commemorative sticker (while supplies last).[i]
  • March 2-4: Natural Grocers community members will have a chance to win one of three amazing prizes during the three-day event, including:
    • Yeti® Tundra Haul Wheeled Cooler
    • Aventon PACE 500 e-bike
    • $500 Natural Grocers Gift Card
    • To enter to win, customers simply fill out the sweepstakes form available at all Texas Natural Grocers locations, March 2-4.[ii]


Everything’s bigger in Texas—including the “Lone Star love” at Natural Grocers. The company’s 23 Texas stores proudly stock an extensive inventory from over 95 Texan Brands. With up to 32% off Natural Grocers’ already Always Affordable PricesSM customers will save big February 29-March 23 on local Texan favorites such as:

  • Siete Foods Grain Free Mexican Cookies ($3.59/4.5 oz.) This Mexican-American, woman-founded brand is rooted in family and makes heritage-inspired foods with better-for-you ingredients.
  • Waterloo® Sparkling Waters ($5.89/12 pk). “Independently minded and independently owned”, Waterloo’s purified sparkling water is known for its authentic, custom-created Non-GMO Project verified fresh flavors.
  • Pederson’s™ Old World Pork Kielbasa Sausage($5.59 /14 oz.). Pederson’s Natural Farms is a group of real people making real food who collectively strive to uphold the same values of honesty, integrity, and good stewardship. It is those core values and priorities that have been the very heartbeat of their company since 1992.
  • Himalaya Herbal® Ashwagandha ($15.49/60 cap). Founded in 1930 and still family-owned, Texas-based Himalaya Herbal Healthcare offers a full line of herbal formulations, certified USDA organic single herbs, and a full line of body care products.

Customers will enjoy additional celebratory discounts through March 23, in every department; including Natural Grocers Brand® Products like organic coffee, select pre-packaged bulk items, plus 25% off all Natural Grocers Brand vitamins and supplements.[i] 

Natural Grocers has been proud to serve the people of Texas since they opened their first Texas store in Dallas, in 2008. Raquel Isely, Vice President of Marketing for Natural Grocers, stated, “We invite everyone to join us in the festivities and celebrate local Texas brands and products, starting March 2nd. Explore our selection of high-quality products at affordable prices and experience the knowledgeable and friendly customer service that Natural Grocers has been known for since 1955.”

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Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers’ flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers make informed health and nutrition choices. The Company has 168 stores in 21 states. Visit for more information and store locations.

[i] Limit one bag and sticker per customer. Only valid 3/2/24-3/4/24 at participating Texas stores, while supplies last. Quantity limited to stock on hand; no rain checks.

[ii] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Maximum of one entry per person. Sweepstakes begins 3/2/24 and ends 3/4/24. One winner, per prize, among participating stores. Open only to legal respondents of the 50 United States and the District of Columbia, 18 years or older. Void where prohibited by law. For official rules and complete details, visit Sponsor: Vitamin Cottage Natural Food Markets, Inc.

[iii] Unless otherwise noted, these offers are available only from 2/29/24 to 3/23/24 and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.