Proton chalks 5th consecutive year of growth, best since 2012

PROTON Holdings Bhd closed 2023 by posting its best sales performance since 2012 as it achieved a fifth consecutive year of sales growth.

The national carmaker sold 12,711 units in December to bring its year-end total sales figure to 154,611 units, taking into account both domestic and export numbers, equivalent to a 9.3% increase over the 141,432 units sold in 2022.

The company’s overall market share is calculated to be 19.4% on the back of a second record-setting year for a total industry volume of an estimated 794,948 units, approximately 10.3% more than the previous year.

As a result, Proton also ended the year ranked second in overall sales, which is also the fifth year in a row it has maintained its position in the standings, the company said in a statement.

The launch of Proton’s three model SUV model line-up consisting of the Proton X50, Proton X70 and Proton X90 has added more than 200,000 units to total sales since December 2018, but the company said it was the rebound in demand for the PIES models — Persona, Iriz, Exora and Saga — that powered sales growth in 2023.

“Looking ahead to 2024, we are confident that we will sustain this momentum, supported by the introduction of our new model, the S70,” said Proton CEO Li Chunrong.

Proton Saga was the carmaker’s best-selling model, with 70,184 units sold, up 25.6% for the year, consisting mainly of first-time car buyers.

Proton said the biggest gainer in Proton’s model lineup was the Proton Persona which had earlier suffered severe delays due to chip shortages in 2022. The sales for the B-segment sedan rebounded by 48.9% to 24,362 units, placing the model second in its class. — TMR / pic TMR FILE