by NURUL NAJMIN ABU BAKAR

SPRITZER Bhd  bestowed its ninth consecutive victory in the national beverage division’s water category at the World Branding Awards – Brand of the Year 2023.

This esteemed accolade, given at the Kensington Palace in London yesterday, acknowledges Spritzer’s dedication to excellence, quality, and sustainability.

Spritzer Head of Public Relations (PR) Winnie Chin said the award is a testament of the steadfast support from their devoted consumers, dependable suppliers, and esteemed business partners.

“This accolade serves as evidence of the outstanding quality of our silica-rich mineral water.

“It is a tribute made possible by the unwavering support of our loyal consumers, reliable suppliers, and valued business partners,” she said in a statement today.

The World Branding Awards for the years 2023-2024 highlighted the excellence of over 3,500 brands from over 45 countries.

Out of these, only 250 brands were announced as winners, covering a diverse range of categories across three prestigious levels: global, regional, and national.

The evaluation process for the award includes brand valuation (30%), public online voting (30%), and consumer market research (40%).

In each product or service category, a sole national award is conferred upon a brand, representing the participating countries.

The World Branding Forum is an officially registered global non-profit organisation committed to creating, overseeing, and endorsing an extensive array of programs encompassing research, development, education, recognition, networking, and outreach.

Spritzer is a silica-rich natural mineral water, sourced from underground aquifers situated in a pristine 400-acre location in Taiping, Perak, Malaysia, adjacent to a tropical rainforest.