World Tourism Day, World Tourism Conference 2025 projected to generate RM2b

Melaka will be playing host to over 3,000 international and local participants from 159 member countries attending the two programmes


MALAYSIA is set to host more than 156 international business events and conferences, with a high multiplier effect, from 2024 to 2026 and those events and conferences are expected to generate an economic impact worth RM2.3 billion, Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing (picture, left) said.

In a strategic collaboration between the Tourism, Arts and Culture Ministry (Motac) and the Melaka state government, plans are underway for a mega international event — the World Tourism Day (WTD) and World Tourism Conference (WTC) 2025, scheduled for Sept 27-29, 2025.  

To date, Malaysia has been selected to host the global celebration of WTD 2025, themed “Tourism and Sustainable Transformation”.

The nomination was endorsed during the 25th General Assembly of the United Nations World Tourism Organisation (UNWTO) on Oct 19, 2023, in Samarkand, Uzbekistan.  

Additionally, the WTD 2025 festivities are proposed to coincide with the seventh edition of WTC 2025, an international conference jointly organised by Malaysia and UNWTO every three years.  

The two programmes aim to bring together over 3,000 international and local participants from 159 member countries, including approximately 500 UNWTO private sector members, tourism ministers and heads of national tourism organisations, along with global tourism industry leaders.  

During the visit to Samarkand, Uzbekistan, Tiong led the delegation and signed a 10-year memorandum of understanding (MoU) with Uzbekistan.

The MoU seeks to continue promoting and strengthening cooperation between the two countries in tourism from 2023 to 2033.  

Tiong chaired the kick-off meeting for the organisation of WTD and WTC 2025 today, together with the Melaka state government, discussing the action plan of the appointed special committee.  

The choice of Melaka as the host for WTD and WTC 2025 signifies recognition of the state government’s commitment and leadership in driving the development of the tourism sector, successfully establishing Melaka as a renowned global tourist destination.  

“Touted as one of Malaysia’s historic cities, Melaka’s rich historical legacy played a pivotal role in its selection as the venue for WTD 2025 by WTO,” Tiong said.

Also in attendance was Melaka Chief Minister Datuk Seri Ab Rauf Yusoh who further affirmed that Melaka mirrors the authentic essence of Malaysia.

“Moreover, Melaka is a heritage city recognised by Unesco,” he told the press. 

With traders, explorers and people worldwide setting foot in Melaka, the state boasts a plethora of historical treasures from diverse culinary offerings to historic buildings and places of worship, unique heritage and a tapestry of religions and cultures.  

“The preparations for this event are also part of the measures taken by the Malaysian government in implementing the Malaysia Visit Year 2026 campaign,” Tiong said.