The new model has the capability to handle the competition in the market
by ADRIAN PHUNG / pic HUSSIEN SHAHARUDDIN
RENOWNED luxury sports automaker Ferrari SpA is planning to introduce its first full electric vehicle (EV) model globally in 2026.
According to its Far East and Middle East president Dieter Knechtel, the rolling out of the automaker’s first fully EV model would provide the opportunity for Ferrari to use three different powertrain techniques in its car.
“We are keeping three different power-train technologies alive (in our cars) for the coming years, at least until 2030, (and) we are going to have an internal combustion engine, hybrid and battery EV.
“We are trying to give different offers to different people in different markets as needed,” Knechtel said during a group interview with several Malaysia media outlets after the successful launch of the brand’s first showroom in Malaysia, the Ferrari Ital Auto Malaysia, at the Four Seasons Place Kuala Lumpur (KL) on Nov 22.
Asked if their upcoming models (in 2026) be able to handle the competition in the market, Knechtel said they are not worried because this product they have in plan is very strong and that it will be able to take care of all the potential obstacles or challenges in the future.
“Even with the rise in competition and the emergence of EVs, we have confidence in our products and the local market,” he added.
First Ferrari Showroom in Malaysia
Knechtel said the launch of this showroom, in partnership with Ital Auto Malaysia Sdn Bhd, in Malaysia is timely because it allows them to cater to the growing needs of new and seasoned Ferraristis in the region alike.
“Every key touchpoint in this showroom, from the reception to the sales floor, is manned by highly experienced ambassadors equipped with the credentials to deliver service standards befitting the Ferrari brand.
“There are also interactive displays and a unique brand experience video wall to keep visitors well informed about the racing passion and sporting heritage Ferrari is renowned for,” Knechtel said.
Knechtel added that the showroom also features a Ferrari Atelier designed to spur the imagination and personalisation process for Ferrari owners.
“The Atelier display of optional colours, equipment and materials offers a broad range of aesthetics that can be applied in combination with ‘Ferrari Tailor Made’ personalisation services on offer to empower the most discerning clientele with the ability to build a ‘Prancing Horse’ that is uniquely theirs.
“At the same time, the showroom also features two vehicle display bays that serve as the stage for the latest Ferrari models to be showcased at all times,” Knechtel said.
Other highlights of the showroom include a customer lounge that allows visitors to enjoy their favourite refreshments in a welcoming environment. Complementing the lounge area is a Heritage Library that offers a wide selection of reading material specially curated to excite everyone from casual fans to the most enthusiastic brand loyalists.
Debut Of 2 New Models — Purosangue and Roma Spider
Meanwhile, in conjunction with the showroom launch, Ferrari and Ital Auto also debuted two highly-anticipated Ferrari models, the Purosangue and Roma Spider.
According to Knechtel, Purosangue is the first ever four-door, four-seater car in the 75-year history of the Maranello marque, bridging benchmark performance with first-class comfort while encapsulating the iconic DNA of the “Prancing Horse”.
“The Purosangue stands head and shoulders above the rest of the market thanks to its performance and comfort.
“This vehicle is the only car to sport a mid-front-mounted, naturally-aspirated V12 engine, Maranello’s most iconic engine,” Knechtel said, adding that Purosangue can deliver 80% torque even at low revs for unique driving pleasure at all times.
Knechtel also highlighted that Ferrari has also given Purosangue the very latest iterations of the vehicle dynamic control systems introduced on its most powerful and exclusive sports cars, including independent four-wheel steering and ABS “Evo” with the six-way chassis dynamic sensor.
“Making its world debut is the new Ferrari active suspension system that will effectively control body roll in corners as well as the tyre contact patch over high-frequency bumps to deliver the same performance and handling response as in one of the marque’s sports cars.
“At the same time, the Purosangue’s chassis is completely new and was designed from scratch with the aim of producing a structure of uncompromising rigidity,” Knechtel said.
As for performance, Knechtel said the Purosangue offers class-leading performance figures — from zero to 100kmh in 3.3 seconds and to 200kmh in 10.6 seconds.
“All this is achievable thanks to its naturally aspirated V12 engine,” he added.
Moving into the cabin, Knechtel said the Purosangue’s cabin demanded absolutely meticulous design of both the space and furnishings, as well as careful selection of the materials used to offer unprecedented occupant space and comfort for a Ferrari four-seater.
“The cabin looks and feels like an extremely elegant, sporty lounge because when the doors are opened, a surprisingly generous amount of space is revealed.
“Equally surprising is the sophisticated luxury of the interior which exudes a sense of both elegance and modernity,” Knechtel said, adding that modern design languages are harmoniously combined with Ferrari’s signature GT sports car aesthetic.
As for the driver’s cockpit, Knechtel said it is inspired by the SF90 Stradale and is almost exactly mirrored on the passenger side, creating an unparalleled feeling of emotional engagement for the front passenger that is aided and abetted by a 10.2-inch display that provides all the information required to help them participate in the driving experience.
“Furthermore, for the first time in Ferrari history, the cabin has four separate and independently adjustable seats.
“At the same time, sustainable materials have been used extensively throughout the Purosangue, with 85% of the launch trim for the car being sustainably produced,” Knechtel noted while stating that Purosangue is the very first car in the world to use the newly formulated Alcantara which is made of 68% of post-consumer recycled polyester.
Other standard features include front seats with massage function, a Burmester 3D high-end surround sound audio system as well as Android Auto and Apple CarPlay compatibility, with the latter substituting the traditional built-in navigation system.
Pricing-wise, Knechtel said it is starting from RM5 million inclusive of duties and taxes, and it also comes with the extended seven-year maintenance programme.
Moving on to the other debut model, the Roma Spider, Knechtel said it pays homage to the pleasure-seeking lifestyle of the 1950s and 60s, presenting customers with the option of a soft top for the first time in a front-engine Ferrari in 54 years after the 1969 365 GTS4.
“The Roma Spider retains the Ferrari Roma’s excellent dynamic characteristics as it boasts a best-in-class weight/power ratio thanks not only to its soft top but also to its all-aluminium chassis and 620 cv V8 from the engine family that was heralded as the ‘International Engine of the Year’ on four consecutive occasions.
“The engine is coupled with Ferrari’s universally acclaimed eight-speed DCT known for its incredibly fast shift times and excellent standards of comfort and mechanical efficiency,” Knechtel added. Knechtel then highlighted that the Roma Spider is not just rewardingly easy to drive, it is also extremely dynamic and responsive.
“The car is the perfect companion on out-of-town weekends and longer journeys alike.” For its cabin, Knechtel said the Roma Spider has an almost symmetrical layout which produces a more organic distribution of both spaces and functional elements, enabling the passenger to feel very involved in the driving experience.
“The two cockpits are cocooned in a wrap-around volume and extend from the dashboard all the way back to the rear seats, organically incorporating the dash, doors, rear bench and tunnel.
“Thus, the cabin is not designed as a collection of separate sub-assemblies, but defined by elements that develop organically,” Knechtel explained, adding that an 8.4-inch central display set between the two cockpits and partly floating between the dashboard and tunnel incorporates the other infotainment and climate control functions.
Another feature of the Roma Spider is the modifications to its bodywork that require new mobile spoiler geometry where it guarantees three different spoiler positions, specifically calibrated for top-down driving.
“This modification ensures the car is always aerodynamically balanced and able to deliver the same driving exhilaration,” Knechtel said while stressing that the goal of the Roma Spider’s vehicle dynamics development was to deliver superior driving thrills and handling precision on par with the Roma.
As for pricing, Knechtel said the Roma Spider is available in Malaysia from RM3.2 million (inclusive of duties and taxes). And similar to the Purosangue, the Roma Spider also comes with the extended seven-year maintenance programme.
Both models are currently on display at the Ferrari Ital Auto Malaysia showroom at Four Seasons Place KL. For more information, or to set up an appointment, visit https://kualalumpur.ferraridealers.com or call 03-2303 9888.
- This article first appeared in The Malaysian Reserve weekly print edition