KUALA LUMPUR – Malaysian home improvement retailer, MR D.I.Y had KLites in a frenzy recently when it unveiled a giant inflatable iron over the city skyline as part of its new initiative dubbed ‘Big & Small, MR D.I.Y Has It All’.
Measuring 16 x 7.5 x 8 metres, the inflatable iron hovers over the picturesque Titiwangsa Lake Gardens, and will remain in place until Oct 15 as the place provides a safe space for the crowds converging to view the iron.
The one-of-a-kind installation was also recently recognised by the Malaysia Book of Records as the ‘largest inflatable iron in Malaysia’.
MR D.I.Y Group’s Head of Marketing Alex Goh in a statement said the giant inflatable iron is a fun and engaging way of sending out the message of ‘Big & Small, MR D.I.Y Has It All’ to all Malaysians.
“It is also a perfect way to give them something entertaining to enjoy as we celebrate the holidays around Merdeka and Malaysia Day,” he said, adding that the installation effort was made possible with the collaboration of Kuala Lumpur City Hall (DBKL).
Goh said that ‘the iron’ would soon be travelling to other states, to give more Malaysians a chance to see the attraction.
Apart from the iron, the retailer has also placed other giant installations in some of the city’s high-traffic areas, including an interactive water tap at Dataran Merdeka, where visitors can draw drinking water; a paint roller and battery charger at Bukit Bintang; a giant Disney tumbler at Mid Valley Megamall, and a dinosaur plush toy, and football at MyTown Cheras – which installations started from Sept 5 onwards.
Goh said that the installations serve the dual purpose of informing the public of the initiative, and for them to win prizes through the #KecilBesarMRDIYada Snap & Win Contest.
All contestants have to snap a photo at one of the installations, upload it on social media with the KecilBesarMRDIYada hashtag, and submit it on the contest microsite.
There are prizes worth RM20,000 up for grabs, including a four-hour yacht trip for up to 12 pax worth RM6,000, a 30-minute helicopter ride around Kuala Lumpur for four pax worth RM4,500, an ‘Omakase’ fine dining experience for two pax worth RM2,000, and MR D.I.Y. cash vouchers worth RM100 each for 100 winners.
This specially curated ‘Kecil & Besar MR D.I.Y. Ada’ initiative showcases the over 20,000 products that MR D.I.Y offers at its more than 1,200 stores nationwide.
For more information on the ‘Big & Small, MR D.I.Y Has It All’ initiative, as well as MR D.I.Y’s more than 20,000 products, visit the website www.mrdiy.com, e-commerce platform www.mrdiy.com.my, or social media channels Facebook, Instagram and TikTok. – BERNAMA