More EV brands debut at Malaysia Autoshow 2023

This is an important milestone for govt as it is a clear showing of the ever-growing strength of the automotive sector 

by AZALEA AZUAR / pics MUHD AMIN NAHARUL

THE Malaysia Autoshow 2023, held at the Malaysia Agro Exposition Park Serdang (MAEPS), has witnessed the emergence of several new electric vehicle (EV) brands and technologies, creating a buzz among visitors. 

Ministry of Trade and Investment (MITI) secretary-general Datuk Seri Isham Ishak noted that this year’s edition of the auto show has presented the most robust collection of EVs to date, with numerous new brands joining the fray. 

“There is also an increase in the number of EV brands — both passenger cars and two-wheelers. 

“For the government, this is an important milestone, as it is a clear showing of the ever-growing strength of our automotive sector,” he said during the launch of the event last week. 

Isham is convinced that the government offered EVs that are efficient, safe and comfortable, tailored to meet the growing demand in Malaysia. 

With the introduction of new initiatives by the government and industry, consumers anticipate significant developments in the short- to medium-term for EVs. 

Although the government has offered tax incentives to make EVs more accessible during this introduction phase, it is also actively working towards resolving issues that enhance the overall experience of owning an EV, such as improving the accessibility and convenience of public charging stations. 

“We know that this is the top priority that the government needs to address because the demand for EV cars will definitely be based on the number of charging stations. 

“Their convenience must be our top priority and the government is addressing this as one of their priorities,” he said. 

Ford’s offerings include the Next-Gen Ranger WildTrak

On the other hand, the new Malaysia Automotive Robotics and IoT Institute (MARii) CEO Azrul Reza Aziz believed that the auto industry is changing with technology and sustainability, emphasising safety, environment and connectivity. 

“As such, we are committed to drive innovation, creating a dynamic ecosystem and collaborating with our partners to lead the transformation of the automotive industry in Malaysia. 

“As the world moves, the trend of electrification and global movement is targeting to achieve net-zero carbon in the new future,” he added. 

The significance of EVs is shown as this year, there is a dedicated hall for it as industry players displayed the latest offerings. 

Local company, Go Auto has been providing a comprehensive range of transport solutions, including customisable passenger and commercial vans, plus diesel and electric buses. 

GM for Business Development Sulaiman Umar believed that this shows Malaysia’s readiness to provide EVs to the public. 

“Starting last year, we have had many enquiries about EVs on our social media. 

“We are expecting around 2,000 customers and we would like to have 10,000 contacts in our database,” he told The Malaysian Reserve (TMR). 

Isham (right) checks out the EV H5F which is ideal for commercial use, especially in delivery services

For ChargeHere EV Solution Sdn Bhd business development executive Tan Jian Rae, the increasing number of EVs is a positive development as the whole idea is to phase out Internal Combustion Engine (ICE) vehicles. 

“And what we can see here today in this auto show compared to the last one is that the vehicles are now mostly electric. 

“You go from Volvo to Tesla to even a lot, a lot of Chinese brands,” he said. 

Malaysia’s largest auto show — with this year’s theme — Mobility Redefined took place from May 4-7 at MAEPS after three years of hiatus.

The sixth edition of the auto show has over 100 exhibitors and 300 displays, showcasing automotive tech products and services for motor enthusiasts. 

Visitors were able to test drive different models on a 4.5km test route. 

Budding auto enthusiasts trying out the BMW CE 04

The premium hall in Hall A1 showcases top brands such as BMW, Mercedes Benz, Lotus and Bufori which includes an Auto Fashion show where cars are paraded in at scheduled times. 

Hall A and A1 showcase new cars with low-interest rates and instant approval from CIMB Bank Bhd and AmBank (M) Bhd. 

Perusahaan Otomobil Kedua Sendirian Bhd (Perodua), this year’s Platinum Sponsor, presented the futuristic Electric Motion Online (EMO) concept vehicle and its electrification prospects. 

Visitors can win a Perodua Alza by completing their digital passport on the Malaysia Autoshow virtual hub where tickets are purchased exclusively on ticket2u.com.my or via autoshow.my online only. 

In addition to bikes and gear in Hall C, Malaysia Autoshow 2023 offers motorcycle test rides from brands such as KTM and Suzuki. 

The Test Ride area includes EMT Safety Riding Academy, wheelie machine and motorcycle stunt show. 

Visitors trying out the Aprilia bike models at MAEPS

Hall D hosted the Malaysia EV Show — displaying its largest-ever collection of EVs and technology from brands such as GWM, Mercedes Benz, BMW and NETA. 

The Malaysia Automotive Institute and Panggung Asia held a free concert for visitors which doubles as a celebration during the Aidilfitri season. 

The SoundValley Festival 2023 Raya Concert line-up includes Aina Abdul, KGB, LOST, Ashtin, Xpose and a special guest appearance by XPDC in honour of the late lead singer Mael with its “Tribute to Legend” performance. 

Malaysia Autoshow 2023 AutoFest offered over 100 booths and stalls, as well as automotive-themed shows, simulators, virtual reality, eSports, fire dancers, flea markets and 80 food trucks for family fun. 

Here are some of the models that have been highlighted in the event. 

Isham (right) checks out the EV H5F which is ideal for commercial use, especially in delivery services

Go Auto Higer Ace H5F 

This EV van debuted during the show and is a successful collaboration between HigerBus Co Ltd and Go Auto Group of Cos commercial alarm, It is ideal for commercial use, especially in delivery services and provides efficient operation with minimal downtime and maintenance.

It measures 4,840mm (length) x 1,700mm (width) x 2,000mm (height), has a motor capacity and battery capacity of 80KW and 50.23 KWH, 230km distance per charge and 20% to full charge charging time. 

Ora Good Cat’s DC fast charging goes from 0% to 80% in 46 minutes

Ora Good Cat 

The Great Wall Motor’s (GWM) Ora Good Cat has two battery specs — 400 Pro and 500 Ultra — priced at RM139,800 and RM169,800 respectively. 

The 400 Pro has a 47.8 kWh LFP battery with up to 400km of range on NEDC (20% less on WLTP) while it takes eight hours for a full charge on 6.6kW AC (Type 2). 

On DC fast charging, 0% to 80% takes 46 minutes. 

Available in Malaysia in two variants, the GWM Ora Good Cat is covered by a five-year 150,000km warranty, with the drive battery getting an eight-year 180,000km warranty. 

Audi A3 Sedan 

The second-generation Audi A3 Sedan is priced at RM333,162 on-the-road without insurance. 

The A3 Sedan S Line in Malaysia has a 2.0L turbocharged engine producing 190 PS and 320 Nm, paired with a seven-speed S Tronic transmission powering the front wheels. 

It is available in Turbo Blue, Ibis White, Glacier White, Mythos Black, Navarra Blue, Python Yellow, Tango Red and Daytona Gray. 

Proton X70 MC 

The price ranges between RM93,900 (1.5 Standard) and RM105,500 (1.5 Executive). Executive AWD is back at RM111,300, while the 1.5 Premium with most of the additional features is now RM117,900 (up RM4,800). 

On the other hand, the Premium X is now called 1.8 Premium and costs RM6,000 more at RM121,800. 

The 2022 X70 offers familiar colours — Snow White and Jet Grey are available on all trims. 

The Armour Silver is not available for the Executive AWD, while Cinnamon Brown is only offered from this trim level onwards. Ruby Red and Space Grey are exclusive to Premium. 

Subaru BRZ 

The 2022 Subaru BRZ’s manual variant is now RM249,245 and the auto- matic variant is at RM259,245. 

It is available in two versions with a six-speed rear-wheel drive and a 2.4L naturally-aspirated flat-four engine while the power output is 237 PS and 250 Nm torque at 7,000 rpm and 3,700 rpm respectively. 

The BRZ has seven colour options and a five-year, 100,000km warranty. 

Perodua Axia 

The Axia comes in five colours including a new Coral Blue, which is the hero colour for the D74A.

The Axia G, Axia X, Axia SE and Axia AV are priced at RM38,600, RM40,000, RM44,000 and RM49,500 respectively. 

It is equipped with a 1.0L VVT-i three-cylinder engine (1KR-VE). 

Suzuki GSXR 

The 2022 GSX-R150 is priced at RM11,329 and comes in red and blue options. 

The engine of 147.3cc single-cylinder with a liquid-cooled DOHC with 19hp at 10,500 rpm, 14 Nm torque at 9,000 rpm & EFI. 

200 DUKE 

The KTM Duke 200 2023 starts at RM13,888 in Malaysia available in two colours and one variant. 

It has a 199.5cc engine, six-speed gearbox, 810mm seating height and 134 kg kerb weight as well as disc brakes. 


  • This article first appeared in The Malaysian Reserve weekly print edition