Malaysian families favour Thai vacations most in 2023

Domestically, KL, Penang and Malacca retain their lustre at No 1, No 2 and No 3 respectively 

MALAYSIAN families seeking adventures abroad this year favour Asian metropolises brimming with entertainment for all ages. Thai cities Hat Yai and Bangkok top the list, followed by Singapore, Tokyo and Taipei. 

According to search data on travel in 2023 from digital travel platform Agoda, seven of the 10 most searched international destinations for families were for populous urban cities with attractions to satisfy every member of the family, from young to old. 

Tropical beach paradises were also on the minds of travellers, with Phuket at No 6, Bali (No 7) and Krabi (No 8), placing among the top searched family destinations. 

Domestically, local cult favourites with time-tested delights are once again the choice picks for Malaysians looking to create family memories, with Kuala Lumpur coming in at No 1, Penang (No 2) and Malacca (No 3) retaining their lustre as the best city escapes. 

The usual hilly favourites of Cameron Highlands and Genting Highlands ranked 5th and 10th for family holiday-goers looking to enjoy fresh-air adventures. 

Agoda Malaysia and Brunei country director Cleland Robertson said Malaysians value family time and travel offers fantastic opportunities for families to strengthen their bonds while indulging in new food, sights and sounds. 

“Planning vacations with large groups of varying ages and budgets can be a challenge. Which is why at Agoda, we have done our best to make the booking journey as seamless as possible with accommodations, flight and activities all at the click of a button,” he said. 

There is no one-size-fits-all for families travelling together as some looking for Agoda Homes which offer kitchens or extra living space to accommodate the larger group, while others prefer hotels with kids’ clubs, babysitting or family-friendly adjoining rooms. 

Agoda prides itself on a hassle-free booking experience that caters to all, helping family travellers find the ideal hotel or homestay for their trip. TMR 


  • This article first appeared in The Malaysian Reserve weekly print edition