MALAYSIA Airlines Bhd’s parent Malaysia Aviation Group (MAG) is implementing its target operating model which sees the group operating as a full-fledged operating company overseeing group-level support functions and subsidiaries.

This, it said in a statement today, is grouped into three dedicated profit centres, namely airlines, loyalty and travel solutions, and aviation services.

It said the new operating model will enable MAG to deliver its Long-Term Business Plan 2.0 (LTBP 2.0) in a more cohesive and unified manner, with greater emphasis on transparency and accountability through a clear profit-and-loss reporting structure; empower each vertical to drive business growth; and diversify the group’s revenue streams beyond its airlines business.

MAG group CEO Captain Izham Ismail said the new set-up will allow the group to have a more dynamic reporting structure under each profit centre to drive revenue growth and promote better synergy to fulfil its LTBP 2.0

“While the existing structure has enabled us to futureproof, we continue implementing a strong and flexible organisational structure that will set the group up for long-term success,” he added.

In line with the new structure, the leadership team at the op-co level will continue to lead the group, supported by the CEOs in the respective profit centres.

The airlines business portfolio will oversee MAG’s global, domestic and segmented airlines comprising Malaysia Airlines, Firefly, MASwings Sdn Bhd and AMAL. 

Ahmad Luqman Mohd Azmi will take on the role of CEO of airlines, supported by the COO of the respective subsidiaries, namely Captain Nasaruddin A Bakar for Malaysia Airlines, Captain Hamdan Che Ismail for Firefly, Suresh Singam for MASwings and Muhammad Najmi Mansor for AMAL.

The loyalty and travel solutions portfolio covers MAG’s end-to-end travel solutions and loyalty programmes, complementing its established strength and expertise in the airline and aviation service businesses, including Journify, MHholidays, Firefly Holidays and Enrich.

MAG said Philip See will oversee the portfolio as CEO of loyalty and travel solutions, double hatting the role of group chief sustainability officer.

The aviation services portfolio covers cargo, ground handling, training, and maintenance, repair and overhaul, comprising MABkargo, AeroDarat Services, MAB Academy and MAB Engineering and Mohd Nadziruddin Mohd Basri will be CEO, supported by Mark Jason Thomas, MABkargo CEO.

Mohd Nadziruddin will also be supported by COOs of other subsidiaries, Ibrahim Salleh for AeroDarat Services; Aida Salfaraz for MAB Academy, following the retirement of Captain Kamarudin Kamilin in February 2023 and Eke Nazri Rahim for MAB Engineering. 

MAG added that Izham will continue to provide the steer on the entire MAG business support functions and operations as group CEO of MAG, supported by group CFO Boo Hui Yee, group chief strategy and transformation officer Bryan Foong, group chief human capital officer Datuk Mohd Khalis Abdul Rahim, group chief branding and customer experience officer Lau Yin May, group chief sustainability officer See and newly appointed group chief digital and IT officer Clarence Lee. — TMR / pic Muhd Amin Naharul