Tom Brady announces retirement from NFL, this time ‘for good’

Tom Brady (picture) said he’s retiring from the National Football League — and this time, he won’t be making a surprise comeback.

“I’ll get to the point right away. I’m retiring — for good,” Brady said in a video posted online on Wednesday. 

Brady, a seven-time Super Bowl champion, announced his retirement after the 2021 season, too, only to say he was returning to the league a few weeks later. This year, the quarterback led the Tampa Bay Buccaneers to an 8-9 record and into the playoffs, losing to the Dallas Cowboys in the wild card round.

Brady has earned more than $332 million from 23 seasons in the NFL, according to financial database Spotrac. He has endorsement deals with Under Armour Inc. and Hertz Global Holdings Inc., among other big brands. 

Last time he announced his retirement, Brady said he’d focus on his own companies, including sports NFT site, Brady brand and TB12 Sports. In May, Fox Corp. Chief Executive Officer Lachlan Murdoch announced that Brady would join Fox Sports as an analyst once his playing career is over.

In October, former rival quarterback Eli Manning joined a private equity firm Brand Velocity Partners, which specializes in consumer products, as a partner to work on business development and deals.

What’s Next

While Brady didn’t say what might come next, the athlete has a range of investments, including charity fund-raising platform Omaze, card-trading service Alt, and online learning tool Class Technologies. 

Over the past twelve months, one major deal hasn’t fared so well. Brady owns more than 1.1 million common shares of collapsed crypto firm FTX Trading, bankruptcy court documents show. 

It’s been a tumultuous period off the field for Brady. He and model Gisele Bundchen finalized their divorce in October, ending a 13-year marriage between two of the highest earners in the worlds of sports and fashion.

Brady, by just about every measure, leaves the NFL as one of its most decorated players of all-time. The 15-time Pro Bowl selection has more career passing yards (89,214), completed passes (7,753) and passing touchdowns (649) than any quarterback in league history.

But more than the raw statistics, Brady’s legacy is about winning.

He’s had more comebacks and game-winning drives than any other quarterback. He played in 10 Super Bowls, winning seven and earning most-valuable player honors in five of them. He started in the most playoff games of anyone, regardless of position, by a wide margin. –BLOOMBERG