MSM: Gula Prai sugar sourced from Wilmar’s sustainability initiative

REFINED sugar producer MSM (M) Holdings Bhd said the raw sugar in its Gula Prai brand products is sourced from Wilmar Sugar Pty Ltd’s no deforestation and no people exploitation (NDPE) sugar initiative.

Wilmar’s NDPE sugar initiative aims to make sugarcane production environmentally sustainable to improve the livelihoods of the people involved.

MSM group CEO Syed Feizal Syed Mohammad said in a statement on Jan 20 that he is proud that Gula Prai has remained as top choice among consumers and food and beverages industry players in Malaysia since 1964.

“To commemorate this achievement, the new Gula Prai consumer packaging will have the NDPE sugar logo,” he said.

To fully grasp the extent of supply chain visibility and traceability, a core attribute of the NDPE sugar policy is to ensure that sourcing is mapped out to all refineries with specific information to be readily available, Syed Feizal said.

He also said that the company continuously seeks to enhance its environmental, social and governance (ESG) commitment to food production to establish a stronger presence as an integrated sustainable sugar refiner locally and globally.

MSM is able to signify sustainability in its operations and business via this collaboration with Wilmar, the world’s leading sugar player and its NDPE sugar initiative.

Most importantly, the initiative begins at the very first line of the supply chain ecosystem — raw sugar sourcing, he said.

As one of Asia’s biggest sugar refiners, MSM currently operates two sugar refineries; one in Prai, Penang, which is Malaysia’s largest sugar refinery with an annual production capacity of 1.05 million tonnes of refined sugar; and another in Tanjung Langsat, Johor, with an annual production capacity of one million tonnes of refined sugar. – Bernama


  • This article first appeared in The Malaysian Reserve weekly print edition