For 4 consecutive years, the national carmaker has succeeded in breaking the 100,000-unit barrier which was done last month
by AZALEA AZUAR / pics courtesy of PROTON
PROTON Holdings ended its third quarter of 2022 (3Q22) with stronger sales where it successfully sold a total of 14,872 units in September.
Therefore, it brings the cumulative year-to-date (YTD) sales total of 102,353 units, which has increased by 40.2% compared to the first nine months in 2021 (9M21).
For four consecutive years, the national carmaker has succeeded in breaking the 100,000-unit barrier which was done last month, comparing it two months earlier than in 2021.
Proton’s market share was an estimated 23.8% in September, placing it in the second spot among its competitors which causes the YTD market share to exceed 20% for the first time in 2022 and sits at 20.1%.
Its performance is also ranked the fourth best total of the year due to its overall total industry volume for September which is estimated to recede to 62,500 units.
Proton’s production volumes have also stabilised after starting the year with challenges that have allowed them to deliver more units to customers.
The Proton Saga and X50 are the carmakers’ best-selling models for the year with the X50 delivering more than 4,517 units in September.
More than 4,000 units have been delivered for four consecutive months leading to a cumulative YTD total of 29,591 and marking a 78.2% jump over 9M21.
On the other hand, 6,442 units of Proton Saga were delivered this year where its YTD total of 40,603 units is also far ahead of its 2021 number, showing an increase of 49.3%.
The X70’s sales have increased 32.1% to 1,730 units while 418 units of Exora were delivered last month.
Persona and Iriz are down by 2.3% and 13.2% respectively with 10,787 and 4,119 YTD totals but Proton is optimistic that the sales number will increase in tandem with the stable chips and production numbers.
According to Proton deputy CEO Roslan Abdullah (picture), its 3Q22 performance was its best quarter for 2022, coming in with 229 units for the previous three months.
“This was made possible by a combination of stability in our production numbers as well as the continued strong appeal of our models, especially for the 2022 Proton Saga and the Proton X50.
“Therefore, despite the poor start to the year, we are confident of achieving a fourth consecutive year of double-digit sales growth,” he said.
Roslan also aims to develop and sell electric vehicles through the formation of the PRO-NET in 2023.
Moreover, Proton’s subsidiary Proton Commerce Sdn Bhd has broken the record of disbursing 2,872 loans in September compared to its previous record in March.
That brought the total number of loans secured in 2022 to 15,504, which has already exceeded the total number of 14,550 loans for the whole of 2021.
“With the Overnight Policy Rate increasing by 75 basis points this year, customers are actively searching for the best packages available to finance their new car purchases.
“As the preferred financier for Proton vehicles, Proton Commerce offers a range of innovative deals including the lowest rates for Proton Saga buyers as well as low monthly income requirements,” Roslan added.