iPhone 14 models hit Malaysian shores

The enduring popularity of Apple’s iconic smartphone is expected to give Malaysia’s declining handset market a boost

by AFIQ HANIF / Pic by Afiq Hanif

APPLE Inc’s new iPhone 14 series hit Malaysian shelves on Friday, resulting in a packed house inside a few telecommunication companies and Apple’s licensed stores in the Klang Valley.

There were around a hundred shoppers in a snaking line outside Celcom BlueCube store in Sunway Pyramid at 7am on Friday, anxious to pick up the iPhone 14 they had pre-ordered online even when the store is only open at 10am.

Only customers who had reserved a time slot were allowed in a fast-track lane, while other shoppers had to queue up to enter the store, according to a security person on site.

“The iPhone 14 Pro and Pro Max are the most popular models — especially the Deep Purple colour — and the price keeps fluctuating during the day,” a source said.

The regular iPhone 14 and the Plus version, however, have been less popular, he added.

Meanwhile, in the city centre iconic shopping mall, Suria KLCC, the latest iPhone 14 models were being offered with up to 0% interest instalment in the Apple licensed store, Machines, with unique business models allowing customers to make instalment payment for the debit card up to four times, according to the sales representative.

The enduring popularity of Apple’s iconic smartphone is expected to give Malaysia’s declining handset market a boost, amid weaker consumer demand due to a slowing economy and disruptions in supply chains because of China’s strict Covid-19 control policies.

Malaysia’s smartphone shipments plunged 21.7% quarter-over-quarter in the first quarter of 2022, amid weak consumer sentiment and the lack of major new releases, according to the latest data by the International Data Corp’s, Worldwide Quarterly Mobile Phone Tracker.

Apple on Sept 16 launched the new iPhone 14 lineup, comprising iPhone 14 (6.1-inch display), iPhone 14 Plus (6.7-inch display) and the more advanced iPhone 14 Pro (6.1-inch display) and iPhone 14 Pro.

The iPhone 14 lineup comes with new safety features, including crash detection and emergency SOS via satellite. Crash detection on iPhones can now detect a severe car crash and automatically dial emergency.