The new dealership is the largest and caters to the East Coast namely Kelantan and Terengganu
by AUFA MARDHIAH / Pics courtesy of Proton
PROTON Holdings Bhd launched its 149th 3S/4S centre, the Harima Auto Mobil Sdn Bhd 4S Centre in Kota Baru, Kelantan. The new dealership is the largest and caters to the East Coast namely Kelantan and Terengganu.
Situated in Tunjong, the Harima dealership has a built-up space of 2,400 sq m, 11 service bays and an equal number of body and paint bays. The showroom, on the other hand, caters up to 10 vehicles on its floor, a children’s play area, free WiFi and a cosy client lounge.
Furthermore, other unique amenities offered by the new dealership include a refreshment area serving Starbucks coffee and a merchandise corner selling Proton and R3 branded products — from Harima’s partnership with Proton Global Services Sdn Bhd.
The new dealership was officiated by Proton’s deputy CEO Roslan Abdullah and was witnessed by Harima’s founder Liew Foo Lin and director Liew Vee Lee.
Having been on the scene since 1986, Harima aims to improve the buying experience, provide better customer support and serve as a hub for Proton owners in the state — which is also in line with Proton’s business strategy.
Liew stated that customer satisfaction is Harima’s main concern, saying: “What matters most are customers being happy to visit a dealership to shop for a new car. Once they have purchased it, the onus is on us to ensure they send their car back to us for scheduled servicing.
“Harima, however, felt we could not achieve the required level of customer satisfaction if we continued to operate as a small showroom without the necessary facilities, hence, the decision to operate as a 4S dealer,” he said in a statement today.
Meanwhile, Roslan stated that the new dealership will help raise Proton’s visibility in Kota Baru, saying: “By having a full range of amenities and the required assets to serve a high volume of customers, we are hopeful of being able to raise the level of customer service and deliver a truly premium experience for customers in the state.”Harima is the first dealer in the state to offer both services (dealership centre with amenities) which would attract customers and fans’ interest.