Proton’s Pro-Net spearheads smart EV distribution

Pro-Net will spearhead sales and distributorship of smart EVs and its own future new EV offerings

by FAYYADH JAAFAR / pic sourc: Proton Holdings Bhd

THE national car maker, Proton Holdings Bhd, has announced the formation of a wholly owned subsidiary called Proton New Energy Technology Sdn Bhd (Pro-Net).

Pro-Net will spearhead sales and distributorship of smart electric vehicles (EVs) and its own future new EV offerings following the signing of a general dealer agreement with smart Automobile Co on Aug 18, 2022.

The operations staff will consist of external hires from various industries. Leading the subsidiary as CEO will be Zhang Qiang, who has a long history in the automotive industry in China and has been at Proton for the last five years focusing on sales and network development. 

Leading the subsidiary as CEO will be Zhang, who has a long history in the automotive industry in China and has been at Proton for the last 5 years 

Other key members include chief brand officer Salawati Mohd Yusoff and CIO Sua Chek Hoong.

The management team will report to a board of directors headed by Proton CEO Dr Li Chunrong who is supported by deputy CEO Roslan Abdullah, CFO Wang Huaibing and human capital and admin VP Amran Mohd Tomin.

In addition to the establishment of a subsidiary, Proton is also developing multi-tiered charging solutions to address consumers’ concerns about charging availability. 

Plans call for the deployment of a home-based and public charging network.

“Our studies show consumer hesitancy to adopt new energy vehicles is tied to their concern about charging availability. 

“Pro-Net intends to address the issue with a two-pronged approach, combining the installation and maintenance of home-based chargers with a comprehensive public network to be built with partners specialising in the development and running of charging stations,” Li said in a statement today. 

He added that as a Proton subsidiary, Pro-Net has a responsibility to ensure its products and services are accessible to all Malaysians regardless of where they reside.

In addition to fixed chargers, it is also considering mobile solutions to expand its reach.

“The new energy vehicle industry is growing exponentially, and Pro-Net wants to be a major part of it both in Malaysia and abroad. 

“As these new offerings will not be weighed down by previous model lines or even traditional service operations, it is an opportunity for Proton to reframe its customer experience and reposition itself as a mobility provider that can attract new and traditional buyers,” he said.

Although still at the beginning of its new energy journey, Li was confident that with Pro-Net, Proton’s plans will gain momentum, leading to more developments in the months and years ahead.