Shopee, MDEC allocate RM109m for local sellers

The allocation is set to help about 100,000 traders to drive sales online

by NURUL SUHAIDI / pic source:

SHOPEE and Malaysia Digital Economy Corp (MDEC) will be contributing a total of RM109 million subsidy to connect local sellers in the Jualan Murah Keluarga Malaysia @DE DAGANG ([email protected] DAGANG) between now till December 2022.

Both companies will match each other’s donations of up to RM54.5 million through this scheme.

The subsidy is set to help about 100,000 local traders to drive sales online, particularly those specialising in export, tourism and craft products.

It also aims to boost Malaysians’ trust in buying from local businesses ensuring that sellers remain viable and competitive.

Through the ongoing sale, Malaysians can expect to save up to 20% or up to RM500 on each transaction through discounts, cashback and shipping vouchers when they purchase local products.

It noted that more than 10 million orders were placed as a result of the Go-eCommerce Onboarding and Shop Malaysia Online campaign which signals strong support from both seller and consumer.

Some 85% of micro, small and medium enterprises who participated in both campaigns were new sellers to Shopee.

Shopee Malaysia head of brand marketing Huiyan Pan said [email protected] DAGANG will help local traders lower operating costs, leverage new opportunities online and strengthen the adaptability and resilience of local businesses.

“Together with MDEC, we can drive a globally competitive digital nation as this added contribution will connect local sellers to more digital-first customers,” Pan said.

Pan said Shopee will continue to step up their efforts in promoting locally manufactured products to make a greater impact on the Malaysian economy.

Meanwhile, MDEC CEO Mahadhir Aziz said the subsidy will also help sustain the incomes of many and minimise job losses.

“Through this programme, we look forward to aiding local businesses and economically vulnerable communities to reach a wider audience and market their products and services regardless of location,” he said.

MDEC will continue to catalyse the growth of e-commerce in Malaysia through close collaboration with the digital ecosystem partners.