Proton achieves highest sales volume in 9 years 

by AKMAR ANNUAR / Pics courtesy of Proton

PROTON Holdings Bhd recorded its best sales month since July 2013, when as of August 2022, its sales increased to 39.7% with 87,481 units registered by August 2022 compared to 62,637 units sold in 2021.

With this achievement, Proton retains second position and achieved 23.7% of market share in the automotive industry for the month while year-to-date market share rose to 19.5% from last year.

Deputy CEO Roslan Abdullah said with four months to go in 2022, Proton’s production operations have stabilised. 

“Our component supply is now more consistent and better managed to ensure we can produce as many cars as possible,” he said in a statement today.

He added that Proton has undertaken an initiative to increase the number of delivery trucks by over 100% by the end of the year to ensure that dealers receive their stock and reduce customers’ waiting time.

Caption: (From left) Proton VP of sales and after sales Edmund Lim and Roslan launching the 2023 Proton Exora

Proton X50 reached the 4,000-unit threshold with 4,329 units delivered in August 2022 while 1,555 units of the Proton X70 were sold, making it a sales leader for C-segment SUVs. 

This pushed Proton’s total SUV sales for the month of August to 5,884 units and 37,489 units for the first eight months of the year. 

The biggest beneficiaries of the increase in production volume were the Proton Persona and Proton Iriz.

Proton’s total export sales surpassed its total volume from the previous year with 938 units exported in August 2022 and this increases total exports for 2022 to 4,040 units, making Proton Malaysia’s leading vehicle exporter.

Export sales achieved the highest volume in 113 months prior to Proton’s launch in South Africa and more volume growth is expected later this year as its official relaunch is scheduled this month.

“Proton’s export sales continue to reach new heights every month and it is a testament to how the brand is winning over new customers beyond its home market.

“Export sales are vital to the company achieving its long-term goals and help improve the balance of trade for Malaysia,” Roslan concluded.