Both firms aim to improve consumers’ and developers’ efficiency, as well as effectiveness in making more informed property investment decisions

By AKMAR ANNUAR / Pic courtesy of CTOS

CTOS Data Systems Sdn Bhd, a wholly owned subsidiary of CTOS Digital Bhd, has signed a memorandum of understanding (MoU) with PropertyGuru Group’s subsidiary, PropTech, to revolutionise the digital space of the commercial real estate business in Malaysia.  

The partnership would allow both companies to work on advancements in property-related technology by integrating their innovative solutions and data-driven insights to further address the needs of the property industry.

“Our partnership with PropertyGuru promises the start of a long and rewarding relationship between both companies with a joint aim to redefine customer experience in the real estate industry in Malaysia,” CTOS Digital group CEO Erick Hamburger said in a statement yesterday.

Through this partnership, they aim to improve consumers’ and developers’ efficiency, as well as effectiveness in making more informed property investment decisions. 

The MoU also includes the collaborations on financial literacy where PropertyGuru consumers will get access to free CTOS reports with CCRIS and educational materials. 

“When consumers have a clear understanding of the co-relation between credit health and real estate investment, they can determine their affordability, receive the right returns and assess credit risks in property purchasing,” the statement said.

PropertyGuru data and software solutions MD Shyn Yee Ho-Strangas said, “By harnessing the integrated power of our proprietary data, technology and people, our partnership allows consumers to make more confident decisions throughout their property journey.”

“Agents will be able to service their customers more effectively and productively; and there will be an overall data and technology-enabled transparency and efficiency created in the real estate eco-system,” she said.