Based on studies that are supported by international experience, around 40% of them travel with spouses while 60% return as tourists later, says Motac minister
by AKMAR ANNUAR / pic by Bloomberg
EVENT visitors spend three times more than the average tourists and have a large multiplier effect.
Based on studies that are supported by international experience, Tourism, Arts and Culture (Motac) Minister Datuk Seri Nancy Shukri (picture) said around 40% of them travel with spouses while 60% return as tourists later.
Nancy spoke at the opening ceremony of the 7th Meet in Malaysia @ Malaysia Business Events Week 2022 today, where she said like other tourism segments, events also stimulate business for hospitality-related companies.
“With the theme of ‘Reshaping Business Events’, this event is timely as Motac is focusing on continuing to strengthen Malaysia’s value proposition as a business events destination.
“This means mobilising expertise, talents, industry networks as well as technology and innovation resources to provide creative solutions, within and outside the business events ecosystem,” she said.
She added that technology will be a key enabler while collaboration will be essential to accelerate recovery, and build a more resilient and sustainable industry.
“When change occurs, we also see opportunities,” Nancy said.
Also present at the opening ceremony were Motac secretary general Datuk Saraya Arbi and the Malaysia Convention and Exhibition Bureau CEO Datuk Seri Abdul Khani Daud.
Held at the World Trade Centre, Kuala Lumpur, the event is held from Aug 29 to Sept 1, 2022.
It is expected to bring more than 700 delegates, international speakers and buyers, association executives, industry partners and stakeholders.