Legoland Malaysia sees more visitors from the Philippines, Indonesia post-pandemic

With the opening of Miniland, they can see the heritage site of Bolinao, Philippines, says sales and marketing director

by AKMAR ANNUAR / pic credit

LEGOLAND Malaysia is seeing more visitors from the Philippines and Indonesia since the reopening of international borders and the country’s shift into the endemic phase. 

Its director of sales and marketing Thila Munusamy said this was an interesting turn as before the pandemic and throughout its 10 years in operations, Legoland Malaysia’s core international visitors had been from China, Hong Kong and the Middle East.

“More Filipinos are visiting Malaysia most probably because of the easy access, as well as the ease of Covid-19 standard operating procedures.

“Additionally, with the opening of Miniland, many of them have chosen Legoland as a must-go destination where they can see the heritage site of Bolinao, the Philippines with its olden church surrounded by heritage houses built with millions of Lego bricks,” she told The Malaysian Reserve recently. 

At Miniland, apart from Bolinao, there are over 30 million Lego bricks that showcase famous attractions from 17 Asian countries such as the Petronas Twin Towers in Kuala Lumpur, Singapore’s Merlion, and India’s Taj Mahal.

Meanwhile, Legoland Malaysia divisional director Lim Choong Sean said the company is optimistic that the theme park industry would continue to recover as it prepared a line-up of activities to cater to pent-up demand.

“The recovery for this year has been very positive and the number of visits has been increasing since borders reopened in April. 

“When we first opened Legoland Malaysia in 2012, we saw some 10,000 visitors from all over Malaysia, as well as Singapore and now, post-pandemic, we are witnessing more visitors coming from the Philippines and Indonesia,” he added.

The 30.76ha Legoland Malaysia is the country’s first international theme park and is owned by Khazanah Nasional Bhd, reportedly having spent RM720 million on the park and another RM190 million on Legoland Hotel.

On the other hand, in tourism in general, Malaysia is expecting a lower number of inbound Chinese tourists because of China’s “zero-Covid” policy, which strictly limits travel to and from the country.

According to Tourism, Arts and Culture Ministry, the country is expected to attract between 4.5 million and 5 million international tourists this year.