AmBank again supports KL Fashion Week with continuation of ’The Metal’ card 

by AUFA MARDHIAH / Pic source:

AMBANK Group will once again support Malaysian designers, through the Kuala Lumpur Fashion Week 2022 (KLFW 2022), to shine and gain access to global opportunities, while showcasing Malaysian culture, heritage and diversity to the world.

As one of the official partners for the most-awaited fashion event in Malaysia, AmBank will promote local businesses through the continuation of its “The Metal” card, which debuted in November 2021 during KLFW 2021. 

In addition, AmBank is taking part in Fashion Connect.22 to support and facilitate homegrown designers’ growth to become international players. Fashion Connect.22, which will be launched in September this year, is a day meet, greet, networking, educational platform hosted by AmBank to weave its product into “educational” talks with industry experts.

Group CEO Datuk Sulaiman Mohd Tahir said it is imperative for banks to play a role in supporting the local fashion industry, as it acts as a catalyst to spur growth in the retail sector for nation-building.

“We have stepped up to champion this by partnering KLFW as we continue to lay a strong foundation in providing opportunities for these businesses to thrive in challenging landscapes.

“This would also serve as a strategic avenue for us to further promote and amplify our suite of lifestyle offerings to our most discerning clientele, who constantly seek to enhance their financial portfolio and, at the same time, elevate their affluent banking experience with us,” he said at the media launch of KLFW 2022.

On the collaboration with KLFW, he said AmBank’s cards received a lot of usage last year and the group sees a lot of opportunities this year due to the reopening of the economy, which enables people to spend and shop as usual.

“In fact, it is better than the usual — I see a lot of responses from businesses out there; one way for us to further promote this year. Also, this year we are a part of Fashion Connect.22 where we support and facilitate designers’ growth — it’s not just about financing, but also how to grow business, how Malaysian local designers can get themselves to be international players. 

“Apart from that, this year we are also sponsoring our lucky Am Priority Signature customers for three days and two nights to London Fashion Week — to go see fashion and buy stuff from the local designers as a way to encourage local businesses to do well,” he told media yesterday.

On the figures received from the response to “The Metal” card last year, he stated that the bank received RM30 million to RM40 million of investments due to the card.

“Due to the privileges offered with ‘The Metal’ card, the spending has been very encouraging — with rebates and discounts especially for ‘The Metal’ cardholders who receive even more discounts during KLFW.” 

AmBank members who spends during the KLFW this month will enjoy offers such as discounts and gifts to encourage people to spend more.

KLFW 2022 will be held physically this year, in conjunction with its 10-year anniversary, at Pavilion Kuala Lumpur (Pavilion KL). The prestigious fashion week will take place from Aug 17-21 and will feature more than 40 local designers’ ready-to-wear collections.

During the pandemic, KLFW successfully showcased 48 homegrown designers’ ready-to-wear collections through online and physical shows at Pavilion KL in November last year.

KLFW founder Andrew Tan said he has a different understanding on what fashion week should serve and what it stands for despite his experience in event organising.

“From the very beginning, we set out to complete three goals — to create tremendous interest in Malaysian fashion, to bring awareness to the ready-to-wear collections as an addition to the designers’ made-to-measure business model, as well as to find ways through networking and knowledge-sharing and maintaining the capability of the Malaysian fashion industry.

“I am proud to say that KLFW has achieved all three parameters that we had set for ourselves and with 2022 being our 10th year — it’s the closing of an amazing fashion chapter.”

Tan added that the Malaysian apparel retail industry is a US$8 billion (RM35.65 billion) dollar industry — which is expected to grow annually by 7.48%, thus creating many jobs for Malaysians.

Apart from AmBank, the other official partners for KLFW include Pavilion KL, Samsung, Vespa, Isuzu, Poh Kong, Moccona and TIMEdotCom. Also, AirAsia, Brandavision, shu uemura, Oribe/Miko, Nobele, Glam and Harper’s Bazaar.