HONDA Malaysia has sold more than 39,000 units in the first half of 2022 (1H22), a 60% increase compared to the same period in 2021.
The company said in a statement today that this performance puts the company on track to achieve its sales target of 80,000 units this year.
According to its MD and CEO Hironobu Yoshimura, the company also saw more than 105,000 bookings during the six-month period.
“Honda Malaysia started 2022 on a high note with the launch of the Civic in January, which left a strong impression in the market with its attractive and premium features. Recently in July, we kept the momentum going with the launch of our popular Compact SUV, the All-New HR-V,” Hironobu said in a statement today.
“The positive acceptance of the Honda models helped to boost our sales performance this year. We saw high demand in terms of bookings in the run-up to the end of sales tax exemption on 30th June 2022, where more than 105,000 bookings were received in the first six months this year,” he added.
Out of the total units sold in the 1H22, Honda Malaysia recorded the highest number of sales in the month of March with more than 10,500 units sold.
In terms of sales performance by models, the City was the best-selling model, contributing 39% to the total sales, followed by the City Hatchback and Civic at 23% and 18% respectively. Notably, the City, City Hatchback, Civic and Accord were the No 1 non-national cars in their respective segments from January to May 2022.
As of June 30, Honda Malaysia contributed 12% to the total industry volume.
Honda Malaysia also thanked the government for extending the sales tax exempted vehicle registration period to March 31, 2023.
“The company is working hard to ensure that the new cars are delivered to the customers in a timely manner while maintaining the highest quality. Honda Malaysia would like to express its heartfelt appreciation to all customers for their unwavering support, patience and understanding,” it said. — TMR / pic credit: honda.mideast.com