by S BIRRUNTHA / pic TMR FILE
ATLAS Vending (M) Sdn Bhd is collaborating with Media Mulia Sdn Bhd, the publisher of Kosmo! and Utusan Malaysia in a pilot programme that will see physical newspapers sold through vending machines in strategic high footfall locations across the Klang Valley.
According to the largest food and beverage vending operator across Malaysia and Singapore, among the locations involved are KL Sentral transportation hub and Bangsar and Ampang Park LRT stations, which makes it easier for public transport users to get daily news reading materials.
Through this effort, ATLAS Vending said it has achieved another industry milestone in expanding the applications for vending machines, by being the first in Malaysia to dispense and sell newspapers through the machines.
In this pilot rollout, the placement of the machines at key transit points in the Klang Valley offers new convenience to commuters and workers on the way to their jobs, providing additional options to purchase their daily papers instead of visiting a newsstand, convenience store or petrol mart.
With vending machines operating round the clock, early bird commuters are able to get hold of a fresh copy of the newspaper before shops open.
In addition, each copy of Kosmo! or Utusan Malaysia sold through the vending machines will come with two complimentary sachets of WONDA Instant Coffee.
Media Mulia MD and group editor Mohamad Azlan Jaafar said there is still a market for physical newspapers despite the shift towards online platforms.
He added that major newspapers around the world continue their print editions as the physical form of the newspaper cements the standard and quality of journalism admired for centuries and Media Mulia will continue to advocate similar standards as a credible media organisation.
“Media Mulia is pleased to partner an innovative company like ATLAS Vending to modernise and increase the convenience of purchasing our newspapers Kosmo! and Utusan Malaysia.
“We will continue to seek new touchpoints to distribute our products in the future.
“The additional participation of WONDA Instant Coffee also completes the special daily ritual of holding a newspaper with a good cup of coffee by your side,” he said in a statement today.
Meanwhile, Etika Sdn Bhd VP of marketing Amy Gan said in line with ATLAS Vending’s promise of dispensing delight to the community, this new convenience for commuters wanting a quick way to purchase newspapers on the go will offer a more pleasant morning, by helping them skip the queue at the cashier counter with quick cashless payment via e-wallet, credit or debit cards.
She noted that this partnership with Media Mulia not only expands the range of products sold through vending machines but also re-energises the practice of reading physical newspapers.
“Coffee and reading the paper are often intrinsically linked for many Malaysians, hence, we have added the world’s first premium 100% Arabica instant coffee, WONDA Instant Coffee, to each newspaper purchased, to refresh and delight our customers and elevate their reading experience.
“Offering a smooth and balanced coffee taste with every sip, WONDA Premium Class Instant coffee is the brand’s very first instant coffee product, brewed from single-origin beans from Brazil,” she said.