MAHA 2022 expected to generate RM250m sales value

The expo will also be a platform for agro-entrepreneurs to recover and capitalise their offerings

by NURUL SUHAIDI / Pic by MUHD AMIN NAHARUL

THE upcoming Malaysia Agriculture, Horticulture and Agro tourism expo (MAHA) 2022 is expected to hit more than RM250 million in potential sales value.

Agriculture and Food Industry Minister Datuk Seri Dr Ronald Kiandee (picture, centre) said the expo will also provide an avenue for agro-entrepreneurs to recover and capitalise their offerings.

“MAHA 2022 will be able to give a big impact to the ecosystem which consists of input suppliers, farming companies, traders, processors, distributor’s logistics and consumer alike,” he said during the launch of MAHA flag off Mass Rapid Transit (MRT) yesterday.

He said the expo, which is from Aug 4 to Aug 14, targets up to 100,000 visitors daily, leveraging on the MRT routes.

The Sg Buloh-Kajang route was chosen as it has 29 stations as well as 25 nearby supermarkets along the route to the expo in MAEPS, Serdang.

The minister reiterates that food security is a continuous agenda and this programme is part of the effort to alleviate the food crisis and disrupted supply chain.

“To ensure the food supply chain is strong, Malaysia must balance out the achievement in the country while involving the development of foreign technology.

“We place an emphasis to encourage the participation of private companies, and both local and international agricultural entrepreneurs to widen their market,” he added.

The expo’s key attractions include encouraging young entrepreneurs to enter the sector; business matching activities for small businesses; agro-tourism, food, lifestyle and technology showcase; and awareness of the importance of the plantation sector.

“We have formed various committees and clusters to ensure a detailed and orderly organisation, and we are confident that the existing clusters will be able to showcase the best of MAHA 2022,” the minister added.