Biggest F&B event returns to KL physically

by AZALEA AZUAR

AFTER two years of restrictions due to the Covid-19 pandemic, the Malaysian International Food & Beverage Trade Fair 2022 (MIFB 2022) finally returns to its physical form at the prestigious Kuala Lumpur (KL) Convention Centre.

The three-day event, from July 6 to July 8, 2022, sees the participation of more than 200 exhibitors from 15 countries and regions, and expects to host over 10,000 international trade visitors.

With the theme “Future of Food Business”, the business-to-business trade show also features discussions on current challenges in the global food supply chain — from labour shortages in production and services to disruption of global logistics and rise in transportation costs. 

According to MIFB event director Henri Tan, MIFB has played an important role in shaping the future of Malaysia’s food and agricultural industry for more than 20 years.

“Our partnership with Thought For Food Foundation (TFF) will provide access to the brightest minds of the next generation, creating opportunities for change-makers to build capabilities as well as generate policy incentives towards developing and scaling agrifood solutions to meet urgent local and global food challenges.”

The trade fair showcases a diverse offerings from all over the world from both new and established food and beverage (F&B) manufacturers and suppliers.

Participants, both buyers and merchandisers, are able to participate in a one-on-one, face-to-face business matching session. This enables them to arrange meetings with key decision-makers to catalyse business growth.

“As a premium F&B trade show, MIFB prides itself in enabling business opportunities for industry players. 

“This year, we are expecting approximately US$250 million (RM1.11 billion) worth of trade deals to be discussed and generated as businesses and decision-makers gradually chart their way forward post Covid-19 pandemic,” said Tan at a press conference on Thursday.

Revolutionary Innovations

One of the main highlights is “The Future Food & AgTech Innovation Extravaganza”, where innovators and change-makers present revolutionary products and services on food production.

It showcases latest methods including vertical farming, alternative proteins, smart farming systems and sustainable aquaculture.

MIFB 2022 also features presentations by top industry experts on topics such as robust food safety management systems, challenges in supply chain management and emerging superfoods.

Malaysia’s Masterchef Asia Season One finalist Jasbir Kaur is also scheduled to hold several cooking demonstrations on preparing healthy meals.

Organised by Constellar Exhibitions Malaysia Sdn Bhd, MIFB 2022 is supported by the Ministry of Tourism and Culture through its agency, the Malaysia Convention & Exhibition Bureau (MyCEB).

Food Security, ESG Initiatives

MIFB 2022 has partnered TFF to address the issues regarding food security, a pressing issue today.

MyCEB COO Noor Ahmad Hamid said this is not just the government’s job, but a role that everyone needs to shoulder. That is why exhibitions such as MIFB 2022 are important as participants come together to discuss the issues.

“For example, during this exhibition, there are seminars, conferences being held. So, these seminars talk about issues and challenges, trends, future younger generations, food crises, Sustainable Development Goals and so forth.”

Meanwhile, Artem Ventures Sdn Bhd and pitchIN announced a RM50 million Neo-Consumer Fund to invest in environmental, social and governance (ESG)-focused initiatives.

According to Artem founder Ng Sai Kit and director Low Zhen Hui, a new generation of digital natives has been driving the shifts in demographics and consumer behaviour, creating new paths of consumption growth.

They also explained that South-East Asia has been the epicentre of the emerging innovations phenomenon. 

pitchIN founders Sam Shafie and Kashminder Singh said the fund opens the floodgate of scalability for next-gen start-ups to provide the future of food and breakthrough agri-food technologies. 

They said this will then transform the existing food system and create efficiencies that lead to better health for everyone. TMR / Pic source: MIFB Facebook