by AUFA MARDHIAH / pic courtesy of AMBANK

AMBANK Group and Sime Darby Property Bhd have collaborated to offer homebuyers a new sustainable financing option for the purchase of Sime Darby Property homes.

The partnership aims to provide customers with a seamless experience in purchasing Sime Darby Property’s home which now includes a simplified loan application process through its holistic home ownership ecosystem.

“We are pleased to work with Sime Darby Property as part of our efforts to offer our customers with green financing options, as it further complements our goal in driving the group’s environmental, social and governance sustainability initiative,” AmBank group CEO Datuk Sulaiman Mohd Tahir (left) said during the memorandum of understanding (MoU) signing ceremony between both companies on Tuesday.

According to Sulaiman, the bank observed a growing demand for sustainability-linked financing due to the heightened awareness in combating climate change.

Meanwhile, Sime Darby Property group MD Datuk Azmir Merican (right) said that the collaboration extends the company’s digital initiatives to provide homebuyers with a convenient and complete end-to-end property buying experience.

“We are one of the few, if not the only, property developer that is able to give a full end-to-end digital and online sales experience for its customers.

“Our in-house innovations such as the Online Booking System and Virtual Sales Gallery with a dedicated internal consultation team have provided significant convenience for homebuyers to view, register, select their dream homes and complete payments online. This collaboration perfectly complements and completes the ecosystem,” he said.

Also present at the MoU signing ceremony was AmBank group MD Aaron Loo (second from left) and Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei (second from right), as well as senior management team from both companies.

In support of the digital transformation and reshaping of property developments with environmentally friendly features, AmBank offers a special rate pricing to promote the collaboration’s initiative.

Furthermore, AmBank’s other collaboration with Sime Darby Property includes the financing of the industrial products located in Elmina Business Park, Sungai Buloh, Selangor — which is a financing scheme offering up to 200% margin of advance for small and medium enterprises.