Sustainable Brands Conference 2022 focus on rebuilding more sustainable future

The highly anticipated conference was held virtually last month with 300 participants with in-depth coverage on sustainability and recovery by speakers and panellists

by ANIS HAZIM / Pic source : sustainablebrandskl.com

THE Sustainable Brands Kuala Lumpur Conference 2022 (SB’22KL) saw a number of top sustainability experts sharing insights into “rebuilding and recovery” in designing a more sustainable future.

The highly anticipated two-day conference was held virtually from June 21 to 22, with 300 participants, largely made up of top decision-makers and thought leaders in the corporate, academia and NGOs.

Acacia Blu MD Sharmini Nagulan said she was impressed with the breadth covered by the speakers and panellists on sustainability and recovery, in line with SB’22KL’s theme on “Build Back Better — Learning from Our Past in Designing a More Sustainable Future”.

“Although this was the second consecutive year the conference was held virtually, this did not deter participants from actively engaging in conversations, whether with panellists or fellow participants,” Sharmini said in a statement today.

As the Covid-19 pandemic eased, she opined governments, corporations, NGOs and individuals were now taking stock of lessons learnt over the past two years and how to build societies which were more sustainable in the long-run.

“This was a testament of participants’ growing awareness about sustainability and their desire to create a sustainable future,” she said.

Meanwhile, she sees an opportunity for brands who want to help Malaysian consumers pay more attention to fostering resilient societies during the conference.

Among the highlights on the first day of the conference was a talk by best-selling author Andrew Winston on gigatrends and the drive to net positive.

Another session that drew attention was a talk on the problem with capitalism by Jeremy Lent, award-winning author and Liology Institute founder.

Also present on the first day of conference was Malaysia public health expert Tan Sri Jemilah Mahmood who spoke on planetary health, which discussed a confluence of multiple crises affecting the collective health of this planet.

The second day of SB’22KL saw a panel discussion on how corporations fit into the economic ecosystem and their roles as an active steward of the planet and responsible world citizens.

Moderated by PopVenture chief impact officer Kate Byrne, the panellist included the Sime Darby Property group MD Datuk Azmir Merican, Earth Heir Partners founder and chief innovation officer Sasibai Kimisand and The Food Purveyor CEO Geoff King.

The second day also saw insights on how the indigenous Maori culture and philosophy enabled humans to live harmoniously with nature in thriving communities, presented by Simon Harvey and Temuera Hall, both renowned sustainability activists from New Zealand.

Among other top experts on the last day included Boustead Holdings group MD Datuk Seri Mohammed Shazalli Ramly and Invictus Blue MD Firdaus Jonid.

To note, Acacia Blue is the country partner for Sustainable Brands US, while Sustainable Brands Kuala Lumpur is held under the auspices of Sustainable Brands Worldwide Conference.

More information about the conference can be found at https://sustainablebrandskl.com/.