PHS Automotive Malaysia (PHSAM) is the official distributor of the Audi brand, the company announced today.
Wholly owned by the European automotive specialist Porsche Holding Salzburg (PHS), it will be representing the wholesale, marketing and aftersales for the Audi brand in the country.
The company will be led by its two MDs, Erik Winter and Kurt Leitner, who also hold the MD positions at its sister company Volkswagen Passenger Cars Malaysia.
“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market,” Winter said in a statement today.
“Our focus will be on strengthening the SUV, S line and Quattro range, with electrification playing a major role in the company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand,” he added.
The present product line-up includes a selection of sedans, sportbacks and SUVs such as the A5, A7, Q3, Q5 and Q8, and performance RS models.
“Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” added Kurt.
Audi cars purchased from July 1 will also be offered three years of free maintenance, five years of unlimited mileage warranty and five years of roadside assistance.
The Audi brand currently serves its customers and owners via Audi Centres located in Juru and Glenmarie and an authorised service centre in Ipoh. The Audi Centre in Setia Alam will resume operations on Aug 1, 2022.
PHS is part of Volkswagen Group and one of the largest and most successful automotive distributors in Europe. The Salzburg-based company (Austria) was founded in 1947 and operates today in 29 markets in Europe, China, Japan, South America and South-East Asia. — TMR/pic source: www.porsche-holdings.com