UAC introduces new logo, streamlines product range

by S BIRRUNTHA / pic source UAC Bhd’s Facebook

UAC Bhd, a Malaysian fibre cement brand, has introduced its new logo and streamlined its product range to reflect its growth, rejuvenation and long-term development strategy.

It is also in line with the “Reinventing Boustead” strategy by Boustead Holdings Bhd, of which UAC is a part of the Boustead group of companies.

UAC chairman Datuk Mat Nadzari Ahmad Dahlan said the new and updated logo is clean, tasteful and in impactful colours to reflect a time of rebirth, renewal and rejuvenation that captures the group’s big shift. 

He added that the new logo also marks UAC’s transformation of moving from being a company that is product-centric to one that will be more customer, lifestyle and aspirational-focused.

“We are gearing on moving even closer to being lifestyle-centric by introducing construction techniques such as the Industrialised Building System to overcome the issue of workers shortage and also to enhance the quality of finished products.

“The company is shifting away from commodity-based products to lifestyle-based products to meet the changing needs of the market and consumers,” he said at the rebranding ceremony yesterday.

Commenting further, Mat Nadzari said despite significant changes, the company’s commitment to values, partners, customers and its core philosophy remains the same.

“Our direction is clear, shifting in line with the changing world and building needs, as well as consumer needs. We need to be ahead of others in this regard,” he noted.

Meanwhile, UAC CEO and MD BT Gan (picture) said the new logo signals the new business direction the company is charting in terms of commercial and product systems.

He confirmed that there is no change in management, nor will it affect existing commercial relations with customers, partners, suppliers, financial management, manufacturing or contracts after the rebranding exercise. 

“Our goal is to continue being a globally acclaimed and accredited industry leader in the manufacturing of building products. 

“In fact, UAC has always been known for its quality products, stringent tests, extensive research and timely deliveries,” he said.

Meanwhile, Gan also noted that the company is looking to penetrate the glass and solar panel segment in the future in terms of diversifying its product offerings.

In terms of demand, he said the company’s products received encouraging response abroad, especially in Taiwan, Europe, Hong Kong and South Korea.

He added that overseas demand remained strong and the company is targeting a double-digit growth for its revenue going forward.

UAC recorded a revenue of more than RM200 million last year.

The company is a pioneer and manufacturer of high-quality cellulose fibre cement boards with almost 60 years of growth. 

It has exported to over 60 countries and has been accredited with awards and certifications such as Green Label, MyHijau, Sirim, British Board of Agreement UK and more.