Promoting Malaysian culture through social media

by AQILAH JULAIHI / Pic by BLOOMBERG

IN TODAY’S society, around 60% of the global total use social media. People of all ages can be found here. You can even use social media to find your intended audience and raise awareness about your company.

Furthermore, before acquiring anything, we often look for brand recommendations on social media. This is an example of the social media culture that we today practise. Hence, the impact of social media on a place’s culture fits within a communication theory known as Cultural Imperialism.

With the dramatic surge in social media usage, Western beliefs and cultures have become even more prevalent, particularly among the youth. They are impressionable because they are young and they make changes in their lives depending on what they see published on social media.

This results in a significant loss of a nation’s fundamental culture. This cultural loss is visible in the way we speak, dress, the values we adopt, our reactions to events, the decisions we make, our hobbies and interests, the movies we watch and the music we listen to.

However, from my perspective, social media is changing cultures in both good and bad ways, such as providing rising groups’ with space and a voice. This transition, as well as new emerging subculture groups and topics, are positive aspects of the change; they impact the target audience by providing proximity, social awareness, and the opportunity to exchange thoughts and new ideas.

As a result, “cultural branding” concepts are produced and implemented by various emerging groups, injecting a certain lifestyle and so, generating genuine relationships with consumers. In this approach, consumers are encouraged to participate in shared ideas and motivations; it is more than just selecting a brand; it is about developing a community and allowing it to flourish organically.

Additionally, social media has enhanced people’s contacts and established an environment in which you may share your thoughts, images and other information. By communicating with others and exchanging fresh ideas and viewpoints, social media increases creativity and social consciousness in our society.

No doubt, social media has given us the ability to broaden our horizons and make new acquaintances from other nations. Because of its infinite availability and flexibility, social media makes it easier to discover breaking news.

On the other hand, social media has had a bad impact on our culture. People can post whatever they want on social media and some of them may contain unsuitable images. People have become increasingly sceptical of one another’s points of view.

People began to debate about each other’s political views, religion, social rights and culture. Youth are negatively impacted by social media. It decreases physical activity.

By collaborating with others and conveying breakthrough ideas and insights, the media enhances our general public’s imagination and social sensitivity.

However, we can make good use of social media, particularly among young people. As for now, it has obviously had a far-reaching impact on Malaysian culture among the youth who are promoting it.

It has diverged our Malaysian culture onto a much larger, diverse and secular platform. I am extremely delighted to see Malaysians youth making effective use of social media. Here’s a proud Malaysian!

We can certainly do more to promote our unique culture through social media platforms such as Tik Tok, Instagram and others.

Come on fellow Malaysian Youth! Let’s make effective use of social media!

Let’s promote more about our wonderful culture, good people and delicious food, and let’s make Malaysia a well-known country!


Aqilah Julaihi
A Malaysian youth