by TMR / pic by TMR FILE
PROTON Holdings Bhd has sent its first shipment of Proton vehicles since 2012 to South Africa with CMH Group acting as its distributor there.
The shipment consisted of the Proton X50, Proton X70 and Proton Saga, the automaker stated in a release today.
The ship ferrying the vehicles left from Westport, Klang, Selangor, and is expected to arrive in Durban, South Africa, in July.
“This shipment marks another significant milestone achieved by Proton this year. South Africa is a matured and competitive market, but we are confident the Proton X50, X70 and Saga have the right combination of features and value to compete with other brands there,” said Proton director of international sales Steven Xu.
CMH Group was preparing its distribution network and the current plan is to launch the Proton models by the end of the third quarter.
Proton’s export sales have grown 175% year-on-year in the first quarter this year powered by the Proton X50 and X70 with both showing an increase in demand of 77% and 31% respectively.
The automaker also exports to Pakistan, Kenya and Bangladesh, with Sri Lanka set to join the list in the second half of 2022.