Rakuten Trade to scale up for the next chapter of growth

by S BIRRUNTHA/graphic by TMR

RAKUTEN Trade Sdn Bhd has planned for enhanced trading features, and a strengthened leadership team to strategically scale up for its next chapter of growth, as it enters its fifth year of operations in Malaysia.

The fully-digital equity broker said it had activated more than 245,000 trading accounts and more than 20,000 for its US trading services as of April 30 this year. 

It added that it has handled more than RM100 billion in total trading value on Bursa Malaysia since business Day 1 while its clients’ assets under trust stood at more than RM3.7 billion.

Meanwhile, Rakuten Trade noted that it remained committed to the growth of digital investors and would expand its trading offerings to include foreign-currency wallets, trading access to Hong Kong, and an enhanced reward ecosystem.

Last month, it announced its stop order management services for Bursa trades.

Rakuten Trade said it began 2022 with the launch of its US trading service and has since received overwhelming response from both new and existing clients.

According to CEO Kazumasa Mise, as the appeal for its platform continues to grow, further adoption of technology and innovation is necessary to thrive in this era of digitalisation. 

“Our US trading service is a prime example of this and as a result, currently contributes close to 20% of Rakuten Trade’s monthly revenue.

“The retail market in Malaysia has also matured tremendously in recent years and with it the Rakuten Trade customer profile, with a growing number of traders of more than three years of experience finding our platform a complementary tool to their existing trading strategy,” he said in a statement today.

With dynamic plans to boost the platform, Mise is cognisant of the role played by the Rakuten Trade team and as such has named two new members to its executive management team.

Deputy CMO Tracy Anne Leong is a founding member of Rakuten Trade and was responsible for its significant acquisition and debut trading growth since its official launch.

She currently manages the company’s business development, as well as its marketing and communications strategies.

The second appointment was its deputy CFO Younne Lim who has revamped and digitalised the broker’s financial operations.

Lim manages the strategic corporate planning initiatives and identifies solutions to deliver optimal operational efficiencies.