by TMR / pic source: Harley-Davidson
HARLEY-DAVIDSON has launched a selection of Harley-Davidson Men’s and Women’s lifestyle apparel on Zalora.
The partnership will be extended to Brunei, Hong Kong, Indonesia, Philippines, Malaysia, Singapore and Taiwan, and is in addition to Harley-Davidson’s extensive dealership network in South-East Asia.
Online shoppers can now find a range of lifestyle apparel from one of the top motorcycle brand in the world on Zalora, with prices starting from RM113. Among the products for sale are t-shirts, jackets, coats, shirts, hoodies and sweatshirts.
“We are excited to collaborate with Zalora, a fashion-forward e-commerce partner, to increase access of Harley-Davidson to our South-East Asian community. Through this partnership, we look forward to sharing our love for motorcycling with fans and potential Harley-Davidson riders,” said Sajeev Rajasekharan, the MD for Asia Emerging Markets & India at Harley-Davidson.
Having a presence on Zalora enables Harley-Davidson to connect and engage with a brand-new audience of consumers. The partnership reinforces the brand’s commitment in curating an authentic and inspiring Harley-Davidson lifestyle on and off the bike.
Visit the Harley-Davidson Zalora store at https://www.zalora.com.my/harley-davidson/
On Monday, Harley-Davidson had announced its online presence on e-commerce platform, Lazada.
The Harley-Davidson official LazMall store marks the brand’s first e-commerce foray in Malaysia for motorcycle bookings, the first of its kind initiative by a motorcycling brand in the region and the first such store on Lazada.
It provides exclusive access for customers to explore the highlights, features and specs of two models — MY21 Sportster S and MY21 Pan America 1250 Standard — and book test rides and purchases through the LazMall flagship store.
Prices of the MY21 Sportster S and MY21 Pan America 1250 Standard start from RM92,900 and RM 99,900 respectively.
Visit the Harley-Davidson LazMall store at https://www.lazada.com.my/shop/harley-davidson/