KUALA LUMPUR – Online grocery shopping platform airasia grocer is taking the original Harumanis mangoes from Perlis, which are famous for their sweet taste and smell, to international markets.
Besides distributing the fruits to key partners in the Klang Valley, Sabah and Sarawak currently, airasia grocer has also established cross-border distribution in Singapore and Hong Kong, it said.
In a statement today, the Capital A Bhd subsidiary said the initiative is supported by the Ministry of Agriculture and Food Industries (MAFI), Federal Agricultural Marketing Authority (FAMA) and the Department of Agriculture (DOA).
“The fruits entering the international market space is another milestone for us made possible with our collaboration with MAFI, FAMA and DOA. We are confident that mango lovers would share our love for this sweet tasting and smelling fruit,” airasia grocer chief executive officer Joanna Ibrahim said.
The fruits are able to reach their international destinations within 48 hours from the time of harvest, including time for stringent quality checks, packaging, flight time and customs clearance processes at delivery destinations.
According to airasia grocer, it plays an important role in ensuring the products are export-ready and marketed to Asia.
“This is in line with airasia grocer’s vision to connect farmers directly to businesses and consumers within Malaysia and internationally,” it said.
The statement also quoted veteran Harumanis agropreneur Muhammad Ihsan Ibrahim as saying the farming community is grateful and pleased that the fruits of their labour are exported to international markets with speed and care as the last two years have been very difficult for many of the farmers.
“The handling of these fruits are very important to ensure that the freshness and quality is maintained,” he said.
These Harumanis mangoes, harvested only once a year, can be ordered before the season ends in May.