Mafi aims to expand local agri-food sales in Japan

by ANIS HAZIM / pic by BERNAMA

THE Agriculture and Food Industries Ministry (Mafi) wants to strengthen the local agri-food products to penetrate the Japanese market.

Its Minister Datuk Seri Dr Ronald Kiandee said this is to support the continuous demand for some local products in Japan, which has been driven through the Export Management Co (EMC) initiative.

“Mafi is committed to ensuring collaboration with companies and entrepreneurs as EMC is able to introduce and strengthen local product brands in the markets of the ‘sunrise’ country,” Ronald said at the flag-off for the exportation of agro-food products to Japan recently.

As of April 2022, a total of 70 stock keeping units (SKUs) of selected agri-food products involving various small and medium enterprises were promoted and marketed in Japan, compared to only 12 SKUs when the initiative was first introduced in 2020.

“The delivery for this time includes the honey bee stingless coffee product, a result of strategic collaboration between entrepreneurs, University of Science Malaysia and the Bumiputera Agenda Steering Unit under the smart community programme,” he noted.

Malaysia’s EMC in Japan, SD Impex Japan Co Ltd, also entered into a series of memoranda of understanding with Tech Innovation Co Ltd and SS Halal Co Ltd to strengthen the local single brand in Japan — MyKitchen dan MyKitchen Fresh.

Previously, SD Impex succeeded in raising the number of export bookings by 992 cartons involving 36 SKUs consisting of over 50,000 units of ready to eat, ready to drink and ready to cook products by 14 producing companies and entrepreneurs across Malaysia under MyKitchen.

“This success will indirectly contribute to the increase in the value of agri-food trade between Malaysia and Japan this year compared to the US$1.21 billion (RM5.18 billion) recorded in 2021 and further contribute to the trend of recovery and confidence in Malaysian brand products,” he added.

Currently, Mafi is focusing on strengthening three EMCs including in Japan, the United Arab Emirates and Southern Thailand.

Meanwhile, the ministry also invites participation of local producers and entrepreneurs who want to collaborate with Mafi under My Kitchen’s single brand for global market penetration in other countries.