Curatable grocer Qra launches 3rd store

The new outlet integrated both grocery and F&B elements in one 

by AZALEA AZUAR / Pic Source: Qra’s Facebook

URBAN neighbourhood grocer, Qra, has launched its third outlet at Arcoris, Mont Kiara, after its stores in The Stories, Bukit Tunku, and The Five, Bukit Damansara. 

The new 15,000 sq ft outlet includes a wide selection of products from farm to shelf fresh produce, a bulk food section, homemade nut butters, kombucha on tap, Malaysian artisanal brands, family-friendly child-sized supermarket trolleys and much more. 

Not only is Qra promoting the concept of “Eat Well. Live Well” to cater for health-conscious consumers, it also stands out against its competitors by serving curated grocery items which meet a wide spectrum of dietary requirements. 

There is also a space dedicated to customisable wrapping services where fresh flowers handpicked by the in-store florist for customers who wish to present gifts for any occasion. 

It seeks to establish itself as the popular choice for plant-based products. 

Moreover, Qra includes a cafe which serves Australian-themed brunch to Malaysian-inspired favourites. 

“We’re so excited to finally have our third store expanded into two units, integrating both grocery, and food and beverage (F&B) elements together. 

“But that’s not all, as we transition to an endemic phase and consumers resume back to in-store experience, we have added and enhanced new services and elements for this store,” Qra founder and CEO David Tseng said in his opening speech yesterday. 

Being a community neighbourhood grocery store, it aims to deliver familiar sights, smells and sounds as well as a seamless consumer experience. 

They are constantly adapting to various food and artisanal products sourced locally and abroad as well as offering a seamless shopping experience with convenience and ease both in store and online. 

“With our offerings, we hope to impress upon you that customer centricity and trust is core to our business and we want to tell you more about building a relationship with Qra,” he added. 

Tseng has observed that consumers are embracing the new normal with better awareness of their health. 

“As holistic wellbeing becomes a life focus, Qra is here to meet the demand for healthier alternatives, an inclusive range of ingredients, socially responsible practices, as well as an enduring sense of community for all,” he explained. 

The idea of a curated grocery stemmed from Tseng’s university in Melbourne, Australia, travelling around the world where he would visit different grocery stores. 

He is able to look at different communities through these visits and their various consumption habits. 

“This is the foundation of how we curate our offerings at Qra. Not only that we provide you with daily necessities, our team goes a step further by taking meticulous steps to ensure the right products and offerings are selected for the community and neighbourhood.” 

UEM Sunrise CEO Sufian Abdullah believed that the Covid-19 pandemic which occurred for the past two years have caused grocers to rethink accessibility to simplest essential items and groceries. 

“Being a business that is only naturally protected and to survive, operators have to innovate at a frantic speed to maintain customer average search for innovation and that growth can still be expected. 

“As operators often innovate their offerings, with an improved and more diverse experience for shoppers, such as what you see in Qra, I was told that one of the unique value propositions of Qra is that it carefully sources products and supports brands,” he said. 

Not only are these goods imported to cater national communities but it also provides a platform to help local artisans promote Malaysian agriculture. 

Founding investor of Qra Datin Yasmin Ahmad Merican thanked the communities who have supported their purpose-driven business approach to better health and living after launching Qra’s first outlet last year. 

“Qra is about mission and purpose and it’s about eating well and living. 

“We’re always on the lookout for products that suit their new values and lifestyle choices. We find that many, especially after the pandemic, are increasingly looking for retailers’ alert to good these enhanced customer needs,” she said. 

Moreover, Qra’s Arcoris outlet will continue supporting the Food Aid Foundation in maintaining its socially and environmentally responsible efforts and partner with Ground Control in composting food waste. 

Shoppers who wish to purchase in custom quantities, the store has dedicated a bulk food section to minimise wasteful packaging. 

Furthermore, Qra has also rolled out its e-commerce platform qrafoods.com with a delivery service which can be reached out through Whatsapp messaging. It is currently working on a mobile application.