Lazada, KPWKM aim to empower local women entrepreneurs

By TMR / Pic by BLOOMBERG

LAZADA Malaysia and the Women Development Department from the Ministry of Women, Family, and Community Development (KPWKM) have partnered to empower local women entrepreneurs from diverse backgrounds, particularly those from the bottom 40% community, as part of the efforts to increase women inclusion and participation in the digital economy. 

Through LAZEMPOWER, women entrepreneurs can leverage the eCommerce industry’s exponential growth and expand their businesses online. 

Through a series of three LAZEMPOWER workshops, which will focus on business management, digital communications and personal development, the programme is expected to benefit more than 500 participants from organisations advocating female empowerment, namely; Pejabat Pembangunan Wanita Negeri Selangor, Rumah Perlindungan Wanita Zon Tengah, Ahli Skuad Waja, Persatuan Ibu Bestari Selangor, All Women Empowerment Accelerate, Persatuan Ibu Tunggal Kebangsaan 

Malaysia, Malaysian Chambers of Entrepreneurs’ Business Development, and Pertubuhan Perkhidmatan Sosial dan Pembangunan Komuniti Daerah Gombak, Selangor. 

“The digital era has ushered in more opportunities for women to thrive in busi

ness. KPWKM recognises the important contribution and crucial role women play in the Malaysian economy. Through this strategic collaboration with Lazada Malaysia, we hope to inspire action and help them succeed as online entrepreneurs, while empowering 

them in their everyday lives as mothers, sisters, daughters and active members of the community,” said KPWKM deputy DG Norshahidawati Abdullah. 

Lazada CEO Magnus Ekbom said the goal of the initiative is to improve their livelihoods by providing them with a path to an alternative source of income, such that they may develop the necessary skills, practical tools and motivation to succeed online 

Prior to the launch of LAZEMPOWER, over 300 participants also joined the webinar “Jom Niaga Online”, co-organised by Lazada Malaysia and the Department of Women’s Development Selangor (JPW Selangor), via Facebook Live on 24 March 2022 as a warm-up session. 

Moving forward into the second quarter of 2022, Lazada will continue to invest in supporting local entrepreneurs, while adding value to different segments of the community and building a stronger eCommerce ecosystem by working with stakeholders that contribute towards the growth of the nation’s digital economy.