Boustead partners Proficient in construction tech push

Proficient’s proprietary software will be utilised in a number of Boustead’s multimillion ringgit projects across Malaysia 

by FAYYADH JAAFAR / Pic Source: boustead.com.my

BOUSTEAD Holdings Bhd is partnering Malaysia’s first end-to-end and award-winning construction management platform Proficient to drive technological transformation through digitally-powered construction management processes. 

In this strategic partnership, Proficient’s proprietary software will be utilised in a number of Boustead’s multimillion ringgit projects across Malaysia. 

Boustead, through its wholly-owned subsidiary, Boustead Digital Services Sdn Bhd, recently acquired a 10% stake in Proficient and will be looking to inject a monetary investment to bolster Proficient’s expansion into local and regional markets, while accelerating more innovative functions and 

AI capabilities on the platform. According to Proficient CEO Jitin Girdhar, the company’s mission is to provide a platform that empowers the construction industry to embrace the digital revolution.

“As a pioneer in Malaysia’s construction management scene, we understand the rising significance of technology in making the operational processes of developers and corporations more efficient. Using our expertise in end-to-end digital construction management, we aim to empower Boustead with the best innovations that call for the seamless transition from manual processes such as paperwork, logistics and inventory, to a fully-automated and highly-efficient procedure,” said Girdhar in a statement recently.

Boustead Group MD Datuk Seri Mohammed Shazalli Ramly (picture) said the venture with Proficient will lead to huge opportunities that encourage enterprises to increase their efficiency through digitalisation. 

“For Boustead, the software’s cutting-edge technology will be advantageous to our property arm and at the same time, we are also collaborating with Proficient in exploring ways to develop new modules that can be applied to Boustead’s heavy industry division,” he added. 

“We are always in the pursuit of innovation and excellence, which is in line with our Reinventing Boustead strategy. We believe the venture with Proficient will lead to huge opportunities that encourage enterprises to increase their efficiency through the digitalisation of project management processes, which will enhance governance and transparency, reflecting ESG (environment, social and governance) values. 

“This will enormously assist in controlling and reducing the potential occurrence of mismanagement, corruption, or ill-practices due to the removal of human control and bureaucratic points that are irrelevant.” 

Boustead Digital CEO Nurul Azilah Ahmad Kamil emphasised the importance of the partnership between the two companies and said they hope to drive the construction sector towards the digital age. 

“We are confident in Proficient’s scalability beyond just digitalising project management in the construction industry. This venture will also introduce a new age of ‘digitisation of governance’, which we believe can add superior value 

to our businesses through improved transparency and minimal human intervention, which will ultimately lead to cost reductions as cost overruns and project delays are mitigated.” 

“Working closely with Proficient, we hope to drive the evolution of modern governance that is powered by digital tools to drive sustainable performance and inspire stakeholders’ confidence.” 

With the recovery of the global economy, the construction industry is expected to follow suit by utilising technology to improve productivity and reduce costs. 

“While the Covid-19 pandemic has hampered the property and construction industries over the past year, the industry will witness a brighter outlook as vaccination rates continue to accelerate. 

“Nevertheless, we have observed the benefits of a digital construction management process even during the pandemic. Therefore, we are prepared to assist companies in their growth trajectories by offering our software’s robust capabilities,” Girdhar added.