Proton sales jump 107% in February

by SHAFIQQUL ALIFF / pic by MUHD AMIN NAHARUL

PROTON Holdings Bhd’s sales surged 107% month-on-month to 9,225 units in February this year, allowing it to reclaim its number two spot in the nation’s automotive sales ranking.

“Proton’s domestic market share for the month was estimated at 20.2%, while for the first two months of the year, the cumulative market share was estimated to be at 15.9%,” the carmaker said in a statement yesterday.

The carmaker noted that its production line was badly affected by unresolved flooding issues in January.

“The rebound in sales was a direct result of the company being able to produce more cars through the joint efforts of its vendors and Proton’s staff,” said Proton Edar Sdn Bhd CEO Roslan Abdullah.

Proton’s sales increased across the board following the full resumption of production by its Shah Alam and Tanjung Malim manufacturing plants.

It stated that the Proton X50 and X70 closed February with sales of 3,002 and 1,119 units respectively, allowing both to maintain their holdings in first place in their respective segments.’

The Proton X50 became the best-selling sports utility vehicle in Malaysia and attracted more than 100,000 units booked in just 16 months.

Proton Saga recorded sales of 2,951 units in February, although less than the usual monthly average, the figure is expected to return to previous levels in the next few months.

Proton Exora also returned to first place in the C-segment multipurpose vehicle as the model sold 157 units, while there was a big improvement for the Proton Iriz (321 units) and Proton Persona (1,675 units) where both were ranked fourth and second in their respective segments.

The export sales for Proton increased by 72.8% for this year, when 323 units of various models were sold compared to only 187 units sold last year.

“For the Malaysian automotive industry, the first two months of this year saw strong demand as reflected by growth in total industry volume compared to 2021.

“This is good news for both the car company and the vendor community, as well as evidence of the effectiveness of the policies set by the government,” added Roslan.

He said all Proton production activities were fully operational in Shah Alam and Tanjung Malim.

“With the full extension of production at both locations, there has been a significant increase in Proton’s overall sales volume,” he said.