AirAsia, STB to boost Singapore tourism

The collaboration will provide the public with access to many enticing tourism packages to Singapore 

by SHAFIQQUL ALIFF / Pic by MUHD AMIN NAHARUL

AIRASIA has signed a memorandum of understanding (MoU) with Singapore Tourism Board (STB) to further strengthen the regional tourism industry’s growth. 

According to Capital A Bhd CEO Tan Sri Dr Tony Fernandes, Singapore is one of AirAsia’s core markets and the MoU will improve visitor inflows and provide the public with access to many enticing tourism packages to Singapore via AirAsia Super App. 

He said both sides will collaborate to pilot digital solutions to improve the visitor experience in Singapore as well as exchange expertise and insights to expand their understanding of travellers from SouthEast Asia (SE Asia) markets. 

“We are thrilled to collaborate with STB, and would like to thank them for this collaborative 

opportunity as Singapore is a key market for us and SE Asia’s fastest-growing super app with a strong online travel agency platform and a wealth of data collected over 20 years. 

“We are sure that we will be able to maximise this partnership and drive traffic across SE Asia into Singapore together,” he said during the announcement of the partnership yesterday. 

AirAsia Super Apps CEO Amanda Woo said partnering with STB is strategic and timely with international borders gradually reopening, which makes the MoU important for all industry stakeholders to collaborate and drive the travel industry forward. 

“The AirAsia Super App is ready to facilitate travel across the region, as we now have a holistic travel platform with an enhanced user experience when making travel plans and we look forward to promoting Singapore to all of our app users across SE Asia,” she said. 

Meanwhile, STB CEO Keith Tan said AirAsia is already an important key player in bringing people to Singapore and travelling around Asia. 

“This MoU is sending strong signals to build momentum,” he said. 

He added that AirAsia has a very strong presence, brand prints, network and levels of recognition in their key markets in the region and before Covid-19, AirAsia operated direct flights from many of the major cities in SE Asia to Singapore. 

“AirAsia has constantly adapted and innovated to keep up with the times and to meet the demands of its passengers and customers including the development of this super app, which is a great development for Asia. 

“They understand deeply, represents a key element of that recovery and through the AirAsia Super App, STB anticipates reaching a wider regional audience and welcoming visitors back to Singapore. 

“Hence, we are delighted to collaborate with AirAsia and we are excited for Asia to support the growth of the app and their efforts to support the recovery of the tourism sector,” he said.