Kenanga’s new robo-advisor makes it simple to invest


KENANGA Investment Bank Bhd (KIBB) is providing a digital investment platform that will simplify how Malaysians save and invest in a simple, accessible and affordable way.

KIBB group chief digital officer Ian Lloyd is confident the newly launched Kenanga Digital Investing (KDI) platform will be attractive to many investors.

“We looked at it from two major facets, we tried to design a product that is simple, accessible and affordable — using all the expertise and knowledge that Kenanga has in developing investments for people.

“We looked at how we can provide that using digital channels to make it very quick and easy for people to join and start to save,” Lloyd said in a virtual media briefing yesterday.

The KDI platform is designed with a fully automated artificial intelligence (AI) driven robo-advisor and aims to capture 50,000 to 75,000 new sign-ups in the next 12 months.

Lloyd expects the digital platform to beat the target number of new sign-ups as the KDI offers value propositions such as referral programmes and introductory offers at a fixed return of 3% per annum.

“We look at these as starters for the product and ways to get people on board and perhaps for people that have never saved or invested much before. This opens up gateways to deliver other services over time,” he said.

Licensed by Securities Commission Malaysia, the KDI platform offers two convenient products namely, the KDI Save and the KDI Invest.

With initial investments as low as RM250, customers can invest in global equities. “We are proud to launch KDI Save, a cash management product with one of the highest returns in the market, while KDI Invest provides a gateway to global markets at an affordable fee,” he added.

KDI Save allows users to earn daily returns on their savings with no lock-in period and zero management fees.

KDI Invest allows customers to grow their wealth with access to global investment opportunities through US-listed exchange traded funds at one of the most competitive fees in the market.

“KDI’s innovative portfolio design is a game-changer for wealth management. The system selects suitable portfolios to help customers achieve their investment goals in line with each customer’s personal risk preferences.

“The AI monitors global market conditions and rebalances customers’ portfolios automatically, giving them peace of mind that their portfolio is being taken care of around the clock,” he said.

The KDI platform employs technology to monitor global markets and to react to new investment opportunities to generate sustainable returns while managing risk.

The platform’s technology analyses thousands of data points each day, incorporating information from across continents and asset classes, to develop investment portfolios without the influence of human emotions.

KDI is completely free for investments below RM3,000, while investors above that limit will be charged a management fee between 0.3% to 0.7% per annum.

For more information about Kenanga’s KDI platform, visit