HappyFresh Supermarket to offer competitive pricing for consumers

by SHAFIQQUL ALIFF / pic credit: happyfresh.my

HAPPYFRESH has launched HappyFresh Supermarket to extend fresh and dry grocery accessibility by significantly growing its dark store presence in the region.

The company said it aims to provide an easy and convenient online grocery shopping experience, with high-quality and freshly handpicked products brought right to its customers’ doorsteps with free delivery for every order.

“This is possible with over 15,000 stock-keeping units of fresh, dry and frozen products in its inventory within three closely monitored temperature zones,” HappyFresh said in a statement yesterday.

“Having been launched in Jakarta, Kuala Lumpur and Bangkok — and in the process of rapid expansion within each respective market, HappyFresh Supermarket will offer competitive pricing, giving customers strong value for money with their purchases, without any out-of-stock moments,” it added.

HappyFresh CEO Guillem Segarra said that HappyFresh Supermarket is one step closer towards its vision of simplifying the lives of the consumers and just a couple of months after launching, they saw tremendous interest with month-on-month growth in users of 300%.

He added that consumers are now more price and product-sensitive than ever before as they demand transparency and are looking for a brand they can trust, one that provides simple, reliable and yet tailored solutions to meet their specific grocery needs.

“To meet this demand, we are rolling out more and more facilities to increase our coverage area and provide much greater accessibility.

“HappyFresh’s nearly decade-long accumulation of experience, data and knowledge bring a superior understanding of how to address these exact needs and by extension, tackle the conventional pain-points of brick-and-mortar supermarkets,” he said.

Meanwhile, its MD for Malaysia, Hunhui Hu said the consumers prioritise the quality of service provided as much as the competitive price points, hence it is enabling them to have more control over the service provided to all households.