Tourism Malaysia, GoPro unveil Dream Malaysia campaign video

The video showcases some of the hidden attractions in Malaysia

by AUFA MARDHIAH / pic by BERNAMA

THE Tourism, Arts and Culture Ministry (Motac) through its agency, Tourism Malaysia, and GoPro revealed the “Dream Malaysia” video yesterday.

The video was chosen from the 133 entries of the “Dream Malaysia Challenge” contest held from March 13 to 28, 2021, where the winner took home the latest GoPro gadgets and attractive nature-based holiday packages at Taman Negara, Gopeng Glamping Park and Tadom Hill.

Motac Minister Datuk Seri Nancy Shukri said Dream Malaysia witnessed the blend of collaborations and the embracing of digitalisation to help Malaysia’s tourism industry bounce back and move forward.

“Many attractions in Malaysia have been around but have yet to be discovered, and there is no better time than now to explore such new places.

“Through GoPro, we want to bring a unique perspective and immersive content for adventurers in Malaysia.

“I hope this creative collaboration will remind both our domestic and international tourists of Malaysia’s known and hidden wonders, its captivating biodiversity and unparalleled hospitality,” she said at the ceremony.

Meanwhile, GoPro VP of global marketing and communications Rick Loughery said Malaysia is an amazing destination that the company wants everyone to enjoy and experience.

“There is no better way to inspire people to visit than by sharing photos and videos of its stunning destinations and diverse activities. The partnership with Tourism Malaysia for the campaign provided unprecedented access to local places, villages and experiences that we were able to capture from the unique perspective and immersive angles that can only be shot with a GoPro.

“We are honoured to help bring more attention to the country’s beauty and reinvigorate travel and tourism to the area,” he said through a video note during the event.

Through the campaign, GoPro’s team and content creators travelled to Melaka, Selangor, Kuala Lumpur, Putrajaya, Pahang and Perak to explore and gain new experience with the GoPro camera.

GoPro global ambassador Baki Zainal said from being in the company of sea creatures in the crystal-clear waters of Pulau Tioman, to the green and still mostly untouched nature spots in Malaysia, it was an unforgettable tourism experience.

“With the help of GoPro cameras that are known for being the most versatile and high-performance imaging devices in the market, we hope the content created will inspire more people to venture into the destinations that are off the beaten track,” he said.

The premier showing of the video was also witnessed by Motac secretary general Datuk Wira Dr Noor Zari Hamat and Tourism Malaysia DG Datuk Zainuddin Abdul Wahab.