Malaysian sellers on Amazon.com increases 130% YoY

These sellers earn a whopping RM16.76b from exporting goods to consumers overseas via e-commerce 

By TMR / Pic by TMR FILE PIX

NEW Malaysian sellers launching their cross-border e-commerce business with Amazon.com Inc have increased over 130% year-on-year (YoY), according to the Amazon Global Selling. 

Based on a new study conducted by research firm (AlphaBeta) in 2021, sellers in Malaysia earn a total of RM16.76 billion (US$4 billion) from exporting goods to consumers overseas via e-commerce today. 

This figure could reach RM38.6 billion by 2026, if these micro, small and medium enterprises (MSMEs) were to accelerate the pace at which they use e-commerce for Malaysia’s business-to-consumer e-commerce exports. 

The recent virtual Amazon Global Selling Malaysia Seller Summit themed “Go Global, Sell on Amazon”, had attracted over 3,000 Malaysian MSMEs. 

The event is designed to equip Malaysian businesses with the information, skills and tools needed to capture the opportunities in the burgeoning cross-border e-commerce sector. 

At the event, Amazon Global Selling also highlighted how they will better support sellers this year. Malaysia External Trade Development Corp (Matrade) CEO Mohd Mustafa Abdul Aziz, who was the guest of honour at the event, said the agency encourages Malaysian exporters to adopt sustainable development and to seize further opportunities for e-commerce.

“Amazon.com is already on board as one of Matrade’s key partners in advocating Malaysian companies to leverage on e-commerce website via the eTrade Progamme, a facilitation programme introduced by Matrade to assist Malaysian businesses venturing into international e-commerce channels,” he said in his speech during the event. 

“Thus, Malaysian companies who are seeking to expand their business aboard ought to be self-prepared and encouraged to utilise the facilitation programmes run by the respective ministries and their agencies,” he added. 

Attendees at the virtual event were informed about the latest e-commerce trends and heard directly from Malaysian businesses who have already had great success exporting their products utilising Amazon.com’s global websites. 

Participants also had the opportunity to consult directly with the Amazon Global Selling team virtually and did also participate in workshops and other training sessions which provided practical tips on how to develop an online business. 

During the event, Amazon.com also introduced some of its new products to help Malaysian businesses to go global. This includes a “search analytics dashboard” that help sellers better understand customers’ interests and shopping choices, and a “global listing” page which allows sellers to list their products in multiple international stores with a few simple clicks. 

Amazon Global Selling also announced extra account management support for Malaysian sellers looking to sell globally to the US and Europe, and will double down on its efforts to set sellers up for success, by scaling up on seller education and making educational tools and resources more easily accessible online. 

Amazon Global Selling is also developing a robust service provider network to further enable sellers in areas like logistics and storage, account management and advertising optimisation. 

Today, there are about two million Amazon.com third-party sellers worldwide, and products from sellers account for more than half of everything sold in Amazon.com stores. 

There is also significant progress among Malaysian sellers where they are particularly successful in categories including health and personal care, beauty and office products. — TMR