HP launches 1st omnichannel commerce for a hybrid world

by NURUL SUHAIDI / pic source: HP

HP INC is embarking on a major milestone with the introduction of the new Omnichannel HP Experience Hub which offers a hyper-personalised experience for technology buyers across South-East Asia.

Humanising modern e-commerce experience, the hub is HP’s first physical flagship store with an integrated online-to-offline feature experience that provides a seamless omnichannel, real time and immersive in-store experience.

HP head of retail and omnichannel (Greater Asia) E-Vonne Loh said the hub is not a mere physical store, but it is a culmination of HP’s beliefs in placing customers first and a huge step in making its omnichannel mission a reality.

“South-East Asia is a very dynamic region. Digital retail in Malaysia is fast on track, with 50% users going digital in 2021.

“This growth is faster than China or India based on our research,” she said at the HP Experience Hub Virtual Launch yesterday.

She added that the past two years have witnessed another emerging trend of consumers purchasing tech devices online, with many no longer relying on physical stores.

However, despite this, customer demand for more personal and human encounters in their search to purchase a product has risen in tandem with increased time spent at home, which has reduced in-person engagement.

“Our focus is to cater to this demand as we find that nearly 50% still prefer shopping in physical stores compared to online.

“Although online purchases have become the norm, physical stores are still in demand and in order to survive, we must go beyond digitalisation and offer a commerce experience that caters to both online and offline engagement,” she added.

Recognising this, through in-store experience in the hub, HP offers a hyper-personalised and engaging journey in which customers can shop and engage with experts for support and advice to help pick better products for themselves.

The HP Experience Hub caters from the entry-level product to the high-end gaming machine, suits for both hybrid work and play.

This serves the needs of creatives and commercial users with product solutions for everyday and business needs.

For online support, HP is humanising the engagement, in which users can find real-time support from experts, advice on their product needs, product live stream, updates, product pick up and more.

HP Malaysia MD Alex Tan said the hub echoes HP’s mission to not only take the customers, but also the partners on board to evolve in omnichannel and embrace modern e-commerce while bringing the industry to the next level.

“Malaysia with a great pool of talent, diverse skill sets and rich multicultural mindset making it an ideal place to build the best team to enhance the hub and support the whole region.

“The hub also forms a vibrant tech landscape which also signifies our long-term commitment and investment potential for the Malaysia market in which HP has identified as a key growth market,” he added.

The hub is located at Pavilion Bukit Jalil, connecting tech buyers to a total of 82 HP and partner stores in six countries including Indonesia, Thailand, Vietnam, Singapore and the Philippines.