rolls out cross-border media ad service for SMEs

by TMR / pic source from

HOMEGROWN media advertising marketplace,, introduces cross-border media advertising service, where local small and medium enterprises (SMEs) can advertise their business in Singapore.

This is a result of its collaboration with Singapore’s SPH Media Ltd.

“No one in the region has attempted this cross-border media buy platform before and we are the first to introduce it.

“Going regional and introducing cross-border media buy has always been part of’s regional expansion plan and now it is finally happening,” CEO Kumaresh Visvanathan said in a recent statement.

With this new regional service, the company said it gives Malaysian entrepreneurs a chance to grow their business regionally, more so during this pandemic where everything is going virtual.

With just three clicks of a button, advertisers will be able to see their advertisement on a huge billboard in Singapore or through shoutouts over the radio.

“Everyone wants to expand their business but most of the time, they just don’t have access to the right platform to market their products outside Malaysian borders or are unsure where to begin.

“This is one of the ways to do it, where users will not only get to go regional but also be well-educated on the options and possibilities available out there,” Kumaresh said, adding that it will be expanding regionally to various countries in the next five years.

After Singapore, it is looking to expand its reach to Indonesia and Thailand next year, while 2023 will see Australia, Vietnam and the Philippines coming on board. was launched in 2019 and become a disrupter in the advertising industry, especially for SMEs, as it levelled the playing field for these smaller businesses.

Similar to other e-commerce platforms, users will just have to select their desired media advertisement channel, upload their creative art work and pay.

“With our platform, even smalltime traders selling clothes will be well informed of the vast advertising opportunities out there and can see their advertisement up on a billboard in Jakarta for instance,” he said.

Meanwhile, SPH’s channel excellence lead Alicia Luke believes that this partnership is a timely one and hopes that this first-of-its-kind platform will be able to help more SMEs in Singapore and Malaysia grow and expand their business.

“We are delighted to be on board this partnership and it certainly is an exciting time ahead,” she said in the same statement.

“I believe that the SME advertising market is huge and with the help of this platform, all businesses big and small will now be on a level playing field.”