TNB bags Brand of the Year for the 5th time

The power utility company 1st received the award in 2014 in the ‘Energy-Power’ category

By TMR / Pic courtesy of TNB

TENAGA Nasional Berhad (TNB) won the Brand of the Year for the fth time in the 14th edition of the prestigious World Branding Awards, organised by the London-based World Branding Forum (WBF) recently.

The World Branding Awards by WBF is meant to recognise the achievements of the world’s best brands for their innovative and creative achievements to remain unique and relevant to their customers over the past year.

TNB began receiving Brand of the Year recognition for the “Energy-Power” category in 2014 and received the same award consecutively in 2018, 2019, 2020 and most recently 2021.

TNB president and CEO Datuk Baharin Din (picture) said the award is a manifestation of the continuous efforts of TNB’s 35,000 employees to provide the best service to more than 10.3 million customers despite the ongoing challenges of the Covid-19 pandemic.

“We always strive to provide a world-class customer experience with our agility to introduce new services and commitment to invest in energy transition in line with TNB’s aspiration to be the driver of sustainable energy solutions in Malaysia and internationally.

“Among the key initiatives that we are actively implementing now is to strengthen and modernise the National Grid system into a smart grid for better quality supply services and install smart meters to empower consumers,” he said in a statement yesterday.

“For smart meters, the installation has now benefitted 1.8 million users in the Klang Valley (Kuala Lumpur, Putrajaya and Selangor) and Melaka. The installation project will be expanded to the whole of the Peninsula in stages.”

More than 345,000 users worldwide participated in the World Branding Awards nomination process this year.

From more than 5,300 brands from over 60 countries nominated, only 500 brands were declared winners.

On average only seven winning brands were announced for each country. Winners were determined based on brand evaluation (30%), online public voting (30%) and consumer market research (40%). — TMR